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Why Reaching Women Voters Might Be the Winning Factor in the 2024 Election

Over the past few years, women voters have become increasingly integral in determining election outcomes. Not only do women represent half of the population, they also have been found to vote at higher rates than men.

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How to Align Your Brand with Super Bowl Weekend
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How to Align Your Brand with Super Bowl Weekend

The Super Bowl is one of the most anticipated TV and US cultural events of the year. The big game reaches nearly 77% of US TV households between the game itself, the commercials, and the half-time show. The Super Bowl continues to attract diverse demographics of viewers, making it a sought-after ad buy – and for good reason.

Why Viewers Flock to FAST
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Why Viewers Flock to FAST

Streaming offers a vast world of content choices for viewers. Many think of streaming viewing in terms of the major subscription-based providers like Netflix, Hulu, Amazon Prime Video, Disney+, or Peacock, with their enormous libraries of available content. Each is like its own massive content viewing theme park.

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How to Enhance Your 2024 Political TV Advertising Strategy

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The TV Viewership Report For 1H 2023

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Benefits of Long-Term Advertising for Brand Building

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Women Voters Report

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