Data Insights and Analysis
Part of being a trusted resource for our advertisers is sharing our industry expertise with our partners. Let us put our insights to work for your business.
For Political Marketers:
TV Viewership Myths and Realities
With the ups and downs of 2020, it’s no surprise that viewers tuned into
the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.
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BLOG
How to Use Streaming Content in a Comprehensive Ad Campaign
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.
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BLOG
Three Takeaways from DMSC
Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."
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VIDEO
Watch the Culture Conversations Webcast Episode 6 Replay
Hosted by Comcast Advertising Brand VP, Paul Martecchini, this episode explores sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
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RESEARCH/REPORT
Mini Report: Reaching the Growing LGBTQ Population with Thoughtful Advertising
A growing number of U.S. adults identify as LGBTQ, leading to significant and increasing buying power. By delivering thoughtful messaging on the right platforms, brands can win their business.
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BLOG
Rocking the Rainbow: The Purposeful Way to Celebrate Pride
Each year, organizations turn up the volume on inclusion for LGBTQ+ Pride! To purposefully celebrate, brands have an opportunity to go beyond a single month and learn more about the makeup of this diverse community.
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VIDEO
Healthcare Marketing to Meet the Moment
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.
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RESEARCH/REPORT
Understanding Asian American Audiences and How to Reach Them
The Asian American community is growing faster than any other major racial or ethnic group and is projected to be the largest minority population by 2065. In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.
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VIDEO
Watch the Culture Conversations Webcast Episode 5 Replay
Hosted by MSNBC Anchor and Enough About Me author Richard Lui, this episode explores Asian identity in various media endeavors. Hear how companies can utilize their unique positions and brands to help reshape the misleading portraits of the AAPI community.
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VIDEO, BLOG
What Is Addressable Advertising and How Can It Help Boost Business?
Addressable advertising can help you reach your ideal audience with the right message. In this video and blog post, learn what it is, how it works, and how you can use it to maximize the impact of your ad dollars.
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