OTT: WHAT IT IS AND
HOW TO ADD IT TO YOUR MARKETING MIX

In episode 5 of the “All Advertising is Local” video series, advertising experts offer their insights
into the importance of over-the-top (OTT) television services in today’s viewing landscape.

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Research Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business. 

OTT And Its Place In The TV Ecosystem

As consumers stream more content to their devices of choice, Over The Top (OTT) has become more and more important for advertisers to use as a marketing channel. Learn more in our latest white paper.


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Top Three Opportunities for Auto Marketers

Ahead of the NADA Conference in Las Vegas, four members of Effectv’s Automotive Advisory Council shared their insights on advanced advertising, the next generation of car buyers, and alternative fuel vehicles

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What is “TV”? [Infographic]

TV consumption is on the rise, and at the same time “TV” has evolved from the physical device in the living room to refer to many different aspects of premium content viewing.



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Consumer, Industry Changes Shift Automotive Advertising Strategy

Effectv's Automotive Advisory Council members weigh in TV’s evolution, modern TV and digital strategies and more.



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Learn Why the Best Political Advertising is Driven by Data

In episode 4 of the “All Advertising is Local” video series, political experts unveil strategies any advertiser can benefit from.

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Regional Marketers Discuss their Strategies

In episode 3 of the “All Advertising is Local” video series a new report shows TV viewership is up and highlights data-driven opportunities.

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Learn How to Cut Through the Unlimited Choice

There’s a lot of clutter and choice available and a deliberate media strategy is vital to drive viewership to shows and movies. 

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Introducing The TV Viewership Report


Discover a new report highlighting Q1 2019 viewership data, which will help marketers find the audiences they’re looking for, where they watch premium video.

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TV Viewership “In other words…”


Learn about what inspired the TV Viewship Report and how marketers can use the data and insights included with to fuel campaigns in the New TV ecosystem.

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Winning TV Strategies for Elections

For political advertisers, choosing the right media mix could mean the difference between winning an election and losing it. Download the eBook to learn more about the strategies that could help your campaign.

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First Quarter Trends from the TV Viewership Report

Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. Here are some trends we’re seeing with 2019’s first-quarter insights.

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Driving TV Ad Spend with Effectv's Auto Advisory Council

If you’re an automotive marketer, you'll want to read these key takeaways from the recent Automotive Advisory Council meeting.

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TV Ad Planner

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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next