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Data Insights and Analysis
Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business.
OTT and VOD Create Opportunities for Local TV Advertising
As U.S. states begin lifting pandemic-related restrictions, brands are making more regionally-targeted video buys. Learn more about the power and potential of local TV in this blog post with accompanying video and report from TV[R]EV.
Introducing The Halo Effect Series
The first in the three-part series, this study produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.
TV’s Impact on Consumer Behavior During COVID-19
The first report in “The Halo Effect” series analyzes hundreds of campaigns, uncovering the short- and long-term implications of staying on-air, the impact of COVID-19 across different ad categories and the effectiveness of pandemic-related creative changes.
Download the Data Builds Brands Whitepaper
The research in our latest report highlights how building awareness with high-reach, audience-based campaign strategies helps advertisers stay top-of-mind, attract new customers and ultimately drive revenue.
Data Builds Brands “In Other Words…”
Learn what inspired the Data Builds Brands whitepaper and how advertisers can use data insights to drive reach and build brands in the current TV landscape.
Watch Episode 5
Missed the latest webcast or want to re-watch it? Catch up on-demand to learn how national and regional brands are faring with creative messaging revisioning in the current environment.
Culture Conversations: Brands Navigating Change Authentically
Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? Learn how top brands and agencies are navigating being both vocal and culturally aware.
The TV Viewership Report
Highlighting Q1 2020 viewership data, this report provides an ongoing benchmark to help marketers use TV’s reach and precision to be more effective in delivering results.
Findings from The TV Viewership Report
As audiences were forced to stay inside due to a global pandemic, they looked to their televisions and connected devices to stay informed and entertained at unprecedented levels. Discover the valuable viewership data findings from Q1 2020.
Watch In Focus Episode 4
Missed the latest webcast or want to re-watch it? Catch up on-demand to hear political advertising strategies any marketer can learn from, featuring three political media experts.
A Message from Kevin O'Leary
Watch a special message from Shark Tank’s Kevin O'Leary and CNBC, with guidance on sustaining and growing your business during uncertain times.
Download the Politics 2020 eBook
Learn how candidates are adjusting their media strategies for the 2020 races in an eBook that explores why TV ads are now more influential than ever.