Data Insights and Analysis

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The TV Viewership Report For 1H 2021

In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.

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BLOG

How to Prep for Your Next Marketing Campaign in 3 Steps

Campaign success starts and ends with data. Make sure you take the necessary steps to ensure you’ll drive better outcomes for your organization when it comes to marketing campaigns.
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VIDEO

How to Navigate Video Advertising in a Fragmented Media Landscape

As consumers continue to watch content across multiple platforms, auto advertisers must find a way to connect with their target audiences efficiently. In this video and blog, learn how to craft a marketing strategy that delivers reach and engagement.
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INFOGRAPHIC

For Political Marketers: TV Viewership Myths and Realities

With the ups and downs of 2020, it’s no surprise that viewers tuned into the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.
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BLOG

How to Use Streaming Content in a Comprehensive Ad Campaign

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.
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BLOG

Three Takeaways from DMSC

Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."
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VIDEO

Watch the Culture Conversations Webcast Episode 6 Replay

Hosted by Comcast Advertising Brand VP, Paul Martecchini, this episode explores sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
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RESEARCH/REPORT

Mini Report: Reaching the Growing LGBTQ Population with Thoughtful Advertising

A growing number of U.S. adults identify as LGBTQ, leading to significant and increasing buying power. By delivering thoughtful messaging on the right platforms, brands can win their business.
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BLOG

Rocking the Rainbow: The Purposeful Way to Celebrate Pride

Each year, organizations turn up the volume on inclusion for LGBTQ+ Pride! To purposefully celebrate, brands have an opportunity to go beyond a single month and learn more about the makeup of this diverse community.
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VIDEO

Healthcare Marketing to Meet the Moment

Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.
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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

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