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Data Insights and Analysis
Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with thought leadership of our own, we put our insights to work for your business.
8 Key Trends About Hispanic Audiences [Infographic]
In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.
The Halo Effect: Digital Loves TV
The second in the three-part series, this study produced with MediaScience, shows advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only.
Digital Campaigns that Include TV Drive Stronger Advertising Results
Some marketers focus their advertising efforts on short-term sales activation through placement of video ads in digital environments. Learn why long-term brand building is important with The Halo Effect: Digital Loves TV.
Watch Episode 6
Missed the latest webcast or want to re-watch it? Catch up on-demand to learn auto marketers are approaching each tier strategy and driving differentiation and consistency for their dealerships.
Brand Inclusivity Drives Business Results
It’s more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer. Watch the latest webcast to find out how diversity and inclusion impacts business outcomes for brands.
The TV Viewership Report For Q2 2020
The report highlights viewership data and insights from Q2 2020 and includes The Effectv Sports Matrix, a helpful tool advertisers can use to find adjacencies for their sports audiences.
Findings from the Q2 TVR and A Return to Sports
Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.
TV and OTT: A Winning Combination
TV has a proven effect on election outcomes, and for political campaigns, TV plus OTT advertising is a winning combination. Learn more in a blog post from Political Media Expert, Buck Cram.
Culture Conversations: For Brands, Pride is All Year Long
LGBTQ+ Pride celebrations worldwide felt different, for many reasons. Learn how brands can approach representation in meaningful ways and authentically reach and engage LGBTQ+ audiences.
OTT and VOD Create Opportunities for Local TV Advertising
As U.S. states begin lifting pandemic-related restrictions, brands are making more regionally-targeted video buys. Learn more about the power and potential of local TV in this blog post with accompanying video and report from TV[R]EV.
The Halo Effect: TV Drives Digital
The first in the three-part series, this study produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.
TV’s Impact on Consumer Behavior During COVID-19
The first report in “The Halo Effect” series analyzes hundreds of campaigns, uncovering the short- and long-term implications of staying on-air, the impact of COVID-19 across different ad categories and the effectiveness of pandemic-related creative changes.