Find Your Unique Audience

Deliver your message

Effectv delivers your message to Comcast households as well as other cable provider homes and even just broadband subscribers. Whether they’re watching on the TV screen, a mobile device, or anything in between, we can help you reach your ideal audience:

By audience attributes: Target the audience segments that are most important to your business.
By geography: Deliver at the local, regional, or national level.

Reach viewers no matter what device they’re using to watch content. We deliver your message across all screens, including on any of 50+ TV networks, all in one media buy.
Plus, we tailor your message to your audience. You can even send different messages to different audience segments.

Learn more about audience targeting

How we do it

Effectv uses insights from Comcast’s aggregated viewership data to help identify audiences. We blend these insights from Comcast households nationwide with third-party data insights to identify 300+ targetable audience segments.

This means you can reach the audience most likely to be interested in your business.

Want to reach sports enthusiasts? We’ve got you covered. Fast food lovers? Absolutely. DIYers? You betcha. No matter who your ideal customers are, we’ll help you find your unique audience.

Learn more about our data


Know how your ad performs

Effectv reports results and engagement metrics for every campaign. This makes it easier than ever to understand what’s working, evaluate ongoing campaigns, and improve future ones. We can even show you how your advertising connects to real business results.
 
Learn more about reporting and attribution