Advanced data

Data excellence is in our DNA. We understand how people connect, watch, and buy, thanks to insights from our own first-party, deterministic data. This data is collected from real audiences, aggregated across 30 million Comcast subscriber households.

This helps us gain a full picture of your ideal viewer, so you can advertise addressably or target based on demographics, psychographics, and more. Our potential reach of 99 million U.S. adults,* including Comcast and non-Comcast homes, helps ensure you can easily reach your target audience.

_{* Estimate based on 2022 U.S. census of broadband subscriber households in Comcast-represented U.S. counties.}

Cutting-edge technology

Bringing it all together is industry-leading technology from FreeWheel, part of Comcast Advertising. FreeWheel tech enables fast and accurate streaming and connected TV advertising, delivering more than 3 billion video impressions every day.

Robust reporting and attribution

Finally, we partner with industry leaders to ensure you’re driving results and connecting your campaign to real business outcomes. We give you access to clear attribution tools and full performance results.

And our consultative team of experts is there to help you every step of the way.

Whether you’re looking for national brand advertising, local TV advertising, or anything in between, Comcast Advertising is your one-stop shop for a campaign that makes a measurable impact on your business.