Companies and brands across the globe often take part in LGBTQ+ Pride celebrations . While it’s meaningful to see allyship and support from their platforms, advocacy and showcasing authentic and diverse representation are important as well. There’s a fine balance between meaningfully celebrating Pride as an organization and performative marketing that falls short.
Effectv hosted a conversation to discuss sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
1. Paul Martecchini, VP, Brand Marketing, Comcast Advertising
2. Jose Velez Silva, VP, Multicultural IMC Brand Marketing, Xfinity
3. Ayiko Broyard, Executive VP, Group Account Director, Walton Isaacson
For more Culture Conversations webcasts, which explore the nuanced issues and opportunities affecting the marketing community, click here to watch episodes on demand.