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Research/Report

Women as Audiences and Consumers

Submitted by: Effectv Blog

There’s no doubt women are a powerful consumer group. Making up 51% of the U.S. population, they control most purchase decisions and show loyalty to brands they trust. Still, they’re often an afterthought to marketers, consistently underrepresented and misrepresented in advertising. By gaining a better understanding of this audience and planning strategic TV advertising campaigns, brands can more effectively reach women and win their business.

In this mini report, we provide insights into this important audience and how to reach them with strategic TV ad campaigns.