The TV Viewership Report 2H ’21: Multiscreen Audience Insights

Submitted by: Effectv

| 1 min. read

The latest edition of The TV Viewership Report (TVR) is now available. And whether this is your first or simply your latest exposure to the TVR, you definitely want to explore this latest edition.

Based on data from the second half of 2021, the new TVR aggregates Comcast first-party viewership data and adds data from more than 20,000 Effectv advertiser campaigns. Those campaigns span both linear TV and streaming, to reflect more closely the viewing habits of today’s video consumers. The result: data-derived insights advertisers and marketers can use to make more effective decisions about campaign strategies and budgets.

Download the report and begin improving your advertising and marketing decisions.