The TV Viewership Report 2H 2022

Submitted by: Effectv

Get the latest viewership insights in The TV Viewership Report for 2H ’22.

Based on data from more than 37,000 multiscreen advertising campaigns, 14 billion hours of TV viewing, and Comcast aggregated viewership data, this iteration of The TV Viewership Report offers insight into video consumption from the second half of 2022.

As new streaming platforms and apps enter the multiscreen TV landscape, viewers have many options when it comes to accessing content. With traditional TV and streaming convergence and consumer choice at an all-time high, advertisers must adapt their strategies to find and reach their audiences effectively.

Navigate the multiscreen advertising ecosystem with insights like time spent with streaming content, the genre breakdown for FAST and AVOD platforms, and more. Download the report for more insights and recommendations to help optimize your multiscreen advertising campaigns.

You can view previous issues of The TV Viewership Report here.