The TV Viewership Report 1H 2022

Submitted by: Effectv

Get the latest viewership insights in The TV Viewership Report for 1H ’22.

Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Households watched more than 6 hours of traditional TV daily and it remains the foundation for multiscreen campaigns which have been proven to be very effective in reaching target audiences. Multiscreen campaigns allow marketers to meet their audiences where they are and thus increase campaign reach.

Download the latest TVR for more insights on viewership and recommendations for maximizing your TV advertising reach.

You can view previous issues of The TV Viewership Report here.