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Research/Report

Reaching Black Audiences

Submitted by: Effectv Blog

Black Americans’ population and buying power are both increasing quickly, and with such a large and diverse group, it can be difficult for marketers to understand and speak to this unique audience. Still, certain strategies can help brands earn a favorable impression with Black consumers.

In this report, we take a look at general trends among Black consumers, what brands can do to win their business, and how brands can reach Black audiences through multiscreen TV content.