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Research/Report

A Guide to F.A.S.T.: Free Ad-Supported Streaming TV

Submitted by: Effectv

Comcast Advertising’s latest guide highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans. The newest form of over-the-top (OTT), F.A.S.T. has linear-style channels, encouraging a “lean-back” experience for viewers and content discovery that mimics traditional TV viewing.

F.A.S.T. viewership has more than doubled year-over-year, and today, 6 out of 10 households with connected TVs are using F.A.S.T. services.

“The F.A.S.T. industry has grown exponentially and overlaps quite a bit now with what traditional TV has to offer in terms of both content and audience. Advertising on F.A.S.T. allows us to reach our targeted audience and is a valuable complement to our budget.”

Horizon Media

F.A.S.T. can serve as a valuable complement to more traditional forms of advertising; the strongest media plans combine F.A.S.T. and streaming with traditional TV in order to maximize reach and efficiency.

Download the guide to learn more about how F.A.S.T. is changing TV advertising.