Purchasing TV ads remains a reliable and commonly used tactic for marketers looking to reach consumers in the ever-evolving media consumption landscape.
| 6 HOURS
Households (HHs) spend over |
67%
67% of HHs watch |
For marketers wondering how to advertise on TV, the answer lies in a
strategic combination of placements including traditional cable TV and streaming.
For businesses seeking to build their brands and increase ad performance, multiscreen TV advertising campaigns are key. They enable brands to achieve reach and results using traditional cable television as the foundation and streaming as a supplement to engage harder-to-reach viewers. In fact, streaming impressions are 4.6X more likely to reach light and no-tv HHs.
Additionally:
| 73% | of multiscreen TV campaign reach is unique to traditional TV2 |
| 16% | of multiscreen TV campaign reach is unique to streaming2 |
HOW TO ADVERTISE ON TV
Navigating the nuances and strengths of different marketing strategies is crucial for long-term success.
It is critical to find the right balance of brand and performance marketing.
Performance Marketing vs. Brand Marketing
Performance marketing is focused on generating immediate, narrowly targeted consumer actions.
Brand marketing, on the other hand, is about connecting with all potential customers throughout the customer journey, from base awareness to final action.
Multiscreen TV advertising is an effective vehicle for brand marketing, allowing brands to reach audiences
at every part of the funnel in memorable ways.
TV ADS MADE EASY
Effectv is a leader in capitalizing on the power of multiscreen TV advertising.
Our holistic approach focuses on close collaboration with clients, from understanding their goals to optimize the campaign
to delivering a comprehensive report at the end.
This formula for effective multiscreen TV advertising shows success across industries, including:
EDGE Communications worked with Effectv to deliver high-quality political ads in Florida. The agency’s understanding of Florida’s political landscape, combined with Effectv’s approach to geotargeted TV and streaming video ads, amplified their messages.4
EDGE Communications worked with Effectv to deliver high-quality political ads in Florida. The agency’s understanding of Florida’s political landscape, The Doral Automotive Group in South Florida partners with Effectv to reach its community through TV advertising via multiple networks, streaming platforms, and live sports events. A recent campaign focused on Miami Heat games, leading to a +6% increase in incremental reach and +41% growth in frequency.5
NeuroSpa, located near Aspen, Colorado, partnered with Effectv to reach diverse audiences including men, Spanish speakers, and affluent households. The multi-platform campaign, which delivered on traditional TV and streaming, led to a +25% increase in new users and a +43.5% increase in website sessions from the targeted regions.6
When clients partner with Effectv, we don’t just show them how to get a commercial onTV – we help them realize the benefits of cable TV and streaming advertising in takingtheir businesses to the next level.
Sources: 1. Comcast Aggregated Viewership Data (2H ‘23). 2. Comcast Aggregated Viewership Data combined with Ad Exposure Data from TV + Effectv Streaming campaigns (2H ‘23). 3. Effectv Case Study: EDGE Communications 4. Effectv Case Study: From Slam Dunks to Sold Cars: Leveraging Live Sports to Reach the Right Car Buyers 5. Effectv Case Study: NeuroSpa
We’ll put you in front of the right audience at the right time to drive real results.
Let’s connect, whether you have questions or
are ready to create the right campaign for your business