Comcast households, allowing you to reach audiences at scale
average daily time spent with TV, among Comcast households
of all TV viewing happened live in 1H 2021
cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021
Consumer shopping habits continue to change drastically. However, the need for brands to directly connect with audiences remains constant. With Effectv, deliver your message to the right people at the right time to impact behavior and drive results.
Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.
Whether you’re trying to create general brand awareness or reach consumers when they’re ready to buy, Effectv helps you engage shoppers at every stage of the journey. We help you target audiences and deliver your message across every screen to drive results.
Insights from first-party Comcast data helps you find the consumers that matter most to your business.
Deliver your ad to target audiences across linear TV, streaming, and video on demand on the programs they love to watch.
Gain a complete understanding of how your ad performed with a full set of reporting metrics.
In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.