Effectv uses insights from first-party Comcast data and TV targeting to seamlessly connect brands and buyers.
Est. adults potentially reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
Consumer shopping habits continue to change drastically. However, the need for brands to directly connect with audiences remains constant. With Effectv, deliver your message to the right people at the right time to impact behavior and drive results.
Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.
Whether you’re trying to create general brand awareness or reach consumers when they’re ready to buy, Effectv helps you engage shoppers at every stage of the journey. We help you target audiences and deliver your message across every screen to drive results.
Insights from first-party Comcast data helps you find the consumers that matter most to your business.
Deliver your ad to target audiences across linear TV, streaming, and video on demand on the programs they love to watch.
Explore Audience Targeting & Multiscreen Delivery
Gain a complete understanding of how your ad performed with a full set of reporting metrics.
Blog
Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.
Research/Report
“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.
CASE STUDY
Discover how this appliance store generated a 35% increase in new users to its website.
Read MoreWe'll put you in front of the right audience at the right time to drive real results.
