Retail

Convert shoppers to customers

Effectv uses insights from first-party Comcast data and TV targeting to seamlessly connect brands and buyers.

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Est. adults reached, enabling audience delivery at scale

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Comcast households providing data insights

6:17

average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Grow engagement, spur checkouts

Consumer shopping habits continue to change drastically. However, the need for brands to directly connect with audiences remains constant. With Effectv, deliver your message to the right people at the right time to impact behavior and drive results.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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Campaigns built for buyers

Whether you’re trying to create general brand awareness or reach consumers when they’re ready to buy, Effectv helps you engage shoppers at every stage of the journey. We help you target audiences and deliver your message across every screen to drive results.

Data that yields smarter advertising

Insights from first-party Comcast data helps you find the consumers that matter most to your business.

Explore the Comcast Advantage

Targeted, multiscreen reach

Deliver your ad to target audiences across linear TV, streaming, and video on demand on the programs they love to watch.

Explore Audience Targeting & Multiscreen Delivery

Measure campaign performance

Gain a complete understanding of how your ad performed with a full set of reporting metrics.

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Key Insights

New and Growing Brands Benefit from TV Added to Their Digital Campaigns Blog

New and Growing Brands Benefit from TV Added to Their Digital Campaigns

Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.

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What Makes TV Ads Memorable? Research/Report

What Makes TV Ads Memorable?

“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.

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Research/Report

The TV Viewership Report For 1H 2022

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Blog

Staying On-Air: How TV Advertising Strengthens Brands During Economic Downturn

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Blog

How "Audience Intelligence" Enhances TV Advertising Success: Case Study

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Blog

Benefits of a Continuous TV Advertising Strategy

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CASE STUDY

Bayne HomeWorks

Discover how this appliance store generated a 35% increase in new users to its website.

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