Convert shoppers to customers

Effectv uses insights from first-party Comcast data and TV targeting to seamlessly connect brands and buyers.

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Comcast households, allowing you to reach audiences at scale


average daily time spent with TV, among Comcast households


of all TV viewing happened live in 1H 2021


cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021

Grow engagement, spur checkouts

Consumer shopping habits continue to change drastically. However, the need for brands to directly connect with audiences remains constant. With Effectv, deliver your message to the right people at the right time to impact behavior and drive results.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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Campaigns built for buyers

Whether you’re trying to create general brand awareness or reach consumers when they’re ready to buy, Effectv helps you engage shoppers at every stage of the journey. We help you target audiences and deliver your message across every screen to drive results.

Data that yields smarter advertising

Insights from first-party Comcast data helps you find the consumers that matter most to your business.

Explore the Comcast Advantage

Targeted, multiscreen reach

Deliver your ad to target audiences across linear TV, streaming, and video on demand on the programs they love to watch.

Explore Audience Targeting & Multiscreen Delivery

Measure campaign performance

Gain a complete understanding of how your ad performed with a full set of reporting metrics.

Explore Reporting & Attribution

Key Insights

The TV Viewership Report For 1H 2021 Research/Report

The TV Viewership Report For 1H 2021

In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.

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How to Use Streaming Content in a Comprehensive Ad Campaign Blog

How to Use Streaming Content in a Comprehensive Ad Campaign

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.

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U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers

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What Is Addressable Advertising and How Can It Help Boost Business?

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Understanding Asian American Audiences and How to Reach Them

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Three Resources to Help Small Businesses Thrive in a Changing World

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Bayne HomeWorks

Discover how this appliance store generated a 35% increase in new users to its website.

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