Home Services

Engage homeowners with advanced TV

Effectv uses insights from first-party Comcast data and advanced TV targeting to seamlessly connect consumers to home improvement specialists.

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Est. adults potentially reached, enabling audience delivery at scale

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Comcast households providing data insights


average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Be there when they need you

Whether you need to reach pool owners, renovators, or those looking to repair their HVAC systems, we’ll put you front and center so you can stand out. Effectv delivers your message to the right audience at the right time to generate results that matter.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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Full-service campaigns

Effectv offers a suite of ad solutions that allow advertisers to target audiences on premium content across linear TV, streaming, and video on demand.

Informed by Comcast data

First and third-party data help segment audiences based on geography, demographics, behaviors, and more.

Explore the Comcast Advantage

Precision targeting

Deliver your ad to target audiences across every screen to attract those likely to need your services.

Explore Audience Targeting & Multiscreen Delivery

Performance measurement

Receive a full set of reporting metrics to learn how your campaign performed and tie results back to media exposure.

Explore Reporting & Attribution

Key Insights

Reach in a Targeted World Video

Reach in a Targeted World

Watch Pooja Midha, GM of Effectv & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.

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Multiscreen TV: Reaching Audiences Wherever They Watch Blog

Multiscreen TV: Reaching Audiences Wherever They Watch

If an ad plays but the right audience isn’t around to see it, does it count? With abundant options when it comes to video advertising, how can marketers be sure they are getting in front of the right viewers?

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The TV Viewership Report For 2H 2022

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ANA Webcast Recaps TV Viewership Report Findings

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Two Keys to Effective Creative

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5 Advertising Musts for 2023, According to Marketing Leaders

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Employee at garden center

Case Study

Bast Brothers Garden Center

Learn how this family-owned garden center achieved 130% year-over-year revenue growth.

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