Effectv uses insights from first-party Comcast data and advanced TV targeting to seamlessly connect consumers to home improvement specialists.
Comcast households, allowing you to reach audiences at scale
average daily time spent with TV, among Comcast households
of all TV viewing happened live in 1H 2021
cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021
Whether you need to reach pool owners, renovators, or those looking to repair their HVAC systems, we’ll put you front and center so you can stand out. Effectv delivers your message to the right audience at the right time to generate results that matter.
Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.
Effectv offers a suite of ad solutions that allow advertisers to target audiences on premium content across linear TV, streaming, and video on demand.
First and third-party data help segment audiences based on geography, demographics, behaviors, and more.
Deliver your ad to target audiences across every screen to attract those likely to need your services.
Explore Audience Targeting & Multiscreen Delivery
Receive a full set of reporting metrics to learn how your campaign performed and tie results back to media exposure.
Research
In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.
Streaming
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.
Case Study
Learn how this leader in storage and closets achieved 10% year-over-year growth.
Download the ReportWe'll put you in front of the right audience at the right time to drive real results.
