Home Services

Engage homeowners with advanced TV

Effectv uses insights from first-party Comcast data and advanced TV targeting to seamlessly connect consumers to home improvement specialists.

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Est. adults reached, enabling audience delivery at scale

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Comcast households providing data insights

6:17

average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Be there when they need you

Whether you need to reach pool owners, renovators, or those looking to repair their HVAC systems, we’ll put you front and center so you can stand out. Effectv delivers your message to the right audience at the right time to generate results that matter.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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Full-service campaigns

Effectv offers a suite of ad solutions that allow advertisers to target audiences on premium content across linear TV, streaming, and video on demand.

Informed by Comcast data

First and third-party data help segment audiences based on geography, demographics, behaviors, and more.

Explore the Comcast Advantage

Precision targeting

Deliver your ad to target audiences across every screen to attract those likely to need your services.

Explore Audience Targeting & Multiscreen Delivery

Performance measurement

Receive a full set of reporting metrics to learn how your campaign performed and tie results back to media exposure.

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Key Insights

New and Growing Brands Benefit from TV Added to Their Digital Campaigns Blog

New and Growing Brands Benefit from TV Added to Their Digital Campaigns

Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.

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What Makes TV Ads Memorable? Research/Report

What Makes TV Ads Memorable?

“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.

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Research/Report

The TV Viewership Report For 1H 2022

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Blog

Staying On-Air: How TV Advertising Strengthens Brands During Economic Downturn

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Blog

Get to Know F.A.S.T. – Free Ad-Supported Streaming TV with a Comprehensive Guide

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Research/Report

A Guide to F.A.S.T.: Free Ad-Supported Streaming TV

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Case Study

California Closets

Learn how this leader in storage and closets achieved 10% year-over-year growth.

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