Home Services

Engage homeowners with advanced TV

Effectv uses insights from first-party Comcast data and advanced TV targeting to seamlessly connect consumers to home improvement specialists.

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Comcast households, allowing you to reach audiences at scale


average daily time spent with TV, among Comcast households


of all TV viewing happened live in 1H 2021


cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021

Be there when they need you

Whether you need to reach pool owners, renovators, or those looking to repair their HVAC systems, we’ll put you front and center so you can stand out. Effectv delivers your message to the right audience at the right time to generate results that matter.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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Full-service campaigns

Effectv offers a suite of ad solutions that allow advertisers to target audiences on premium content across linear TV, streaming, and video on demand.

Informed by Comcast data

First and third-party data help segment audiences based on geography, demographics, behaviors, and more.

Explore the Comcast Advantage

Precision targeting

Deliver your ad to target audiences across every screen to attract those likely to need your services.

Explore Audience Targeting & Multiscreen Delivery

Performance measurement

Receive a full set of reporting metrics to learn how your campaign performed and tie results back to media exposure.

Explore Reporting & Attribution

Key Insights

The TV Viewership Report For 1H 2021 Research/Report

The TV Viewership Report For 1H 2021

In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.

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How to Use Streaming Content in a Comprehensive Ad Campaign Blog

How to Use Streaming Content in a Comprehensive Ad Campaign

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.

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U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers

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What Is Addressable Advertising and How Can It Help Boost Business?

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Understanding Asian American Audiences and How to Reach Them

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Three Resources to Help Small Businesses Thrive in a Changing World

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Case Study

California Closets

Learn how this leader in storage and closets achieved 10% year-over-year growth.

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