Healthcare & Wellness

Extend your reach using advanced TV

Effectv uses insights from first-party Comcast data and multiscreen TV to help medical professionals connect with those who need their services most.

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Est. adults potentially reached, enabling audience delivery at scale

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Comcast households providing data insights


average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Make the right connection

Physical, mental, and emotional health continue to be a top priority for many consumers. To ensure your practice is top of mind for individuals in need of healthcare services, Effectv delivers your message to the right audience at the right time.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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A healthy media strategy

In a crowded marketplace, it’s important that your business stands out. Effectv provides a full suite of data-driven advertising solutions that allows you to engage audiences on premium content across linear TV, streaming, and video on demand.

Data does the heavy lifting

We utilize first-party Comcast data combined with trusted third-party data to segment audiences with precision.

Explore the Comcast Advantage

Target across every screen

Deliver your ad to your target audience whenever and wherever they’re watching.

Explore Audience Targeting & Multiscreen Delivery

Track results and measure success

Gain reporting metrics that show how your campaign performed and its impact on ROI.

Explore Reporting & Attribution

Key Insights

Reach in a Targeted World Video

Reach in a Targeted World

Watch Pooja Midha, GM of Effectv & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.

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Multiscreen TV: Reaching Audiences Wherever They Watch Blog

Multiscreen TV: Reaching Audiences Wherever They Watch

If an ad plays but the right audience isn’t around to see it, does it count? With abundant options when it comes to video advertising, how can marketers be sure they are getting in front of the right viewers?

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The TV Viewership Report For 2H 2022

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Two Keys to Effective Creative

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How Telehealth Advertisers Can Stand Out

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Healthcare Marketing to Meet the Moment

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Bass Medical Group

Learn how this leading healthcare specialist provider adapted their advertising to achieve incremental website visits.

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