Healthcare & Wellness

Extend your reach using advanced TV

Effectv uses insights from first-party Comcast data and multiscreen TV to help medical professionals connect with those who need their services most.

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Est. adults reached, enabling audience delivery at scale

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Comcast households providing data insights

6:17

average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Make the right connection

Physical, mental, and emotional health continue to be a top priority for many consumers. To ensure your practice is top of mind for individuals in need of healthcare services, Effectv delivers your message to the right audience at the right time.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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A healthy media strategy

In a crowded marketplace, it’s important that your business stands out. Effectv provides a full suite of data-driven advertising solutions that allows you to engage audiences on premium content across linear TV, streaming, and video on demand.

Data does the heavy lifting

We utilize first-party Comcast data combined with trusted third-party data to segment audiences with precision.

Explore the Comcast Advantage

Target across every screen

Deliver your ad to your target audience whenever and wherever they’re watching.

Explore Audience Targeting & Multiscreen Delivery

Track results and measure success

Gain reporting metrics that show how your campaign performed and its impact on ROI.

Explore Reporting & Attribution

Key Insights

What Makes TV Ads Memorable? Research/Report

What Makes TV Ads Memorable?

“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.

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The TV Viewership Report For 1H 2022 Research/Report

The TV Viewership Report For 1H 2022

Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertising reach.

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Research/Report

How Telehealth Advertisers Can Stand Out

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Webcast

Healthcare Marketing to Meet the Moment

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Blog

How to Prep for Your Next Marketing Campaign in 3 Steps

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Blog

How to Use Streaming Content in a Comprehensive Ad Campaign

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CASE STUDY

Bass Medical Group

Learn how this leading healthcare specialist provider adapted their advertising to achieve incremental website visits.

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