Healthcare & Wellness

Extend your reach using advanced TV

Effectv uses insights from first-party Comcast data and multiscreen TV to help medical professionals connect with those who need their services most.

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Est. adults potentially reached, enabling audience delivery at scale

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Comcast households providing data insights

6:17

average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Make the right connection

Physical, mental, and emotional health continue to be a top priority for many consumers. To ensure your practice is top of mind for individuals in need of healthcare services, Effectv delivers your message to the right audience at the right time.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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A healthy media strategy

In a crowded marketplace, it’s important that your business stands out. Effectv provides a full suite of data-driven advertising solutions that allows you to engage audiences on premium content across linear TV, streaming, and video on demand.

Data does the heavy lifting

We utilize first-party Comcast data combined with trusted third-party data to segment audiences with precision.

Explore the Comcast Advantage

Target across every screen

Deliver your ad to your target audience whenever and wherever they’re watching.

Explore Audience Targeting & Multiscreen Delivery

Track results and measure success

Gain reporting metrics that show how your campaign performed and its impact on ROI.

Explore Reporting & Attribution

Key Insights

The 2024 Comcast Advertising Report Research/Report

The 2024 Comcast Advertising Report

Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.

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The Multiscreen TV Advertising Report 1H 2024 Research/Report

The Multiscreen TV Advertising Report 1H 2024

Five years ago, The TV Viewership Report was developed to help marketers make informed TV ad buying decisions by providing a deeper look at traditional TV viewing habits. In an effort to keep up with the evolving multiscreen TV landscape, the report has grown to include streaming consumption habits and analyses of multiscreen TV ad campaigns.

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Blog

Local Cable Has Always Been Valuable for Advertisers. Now We Can Prove it.

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Blog

Why News Advertising is Good for Brands

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Blog

Myth vs. Reality: How Gen Z Consumes Media

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Blog

Feasting on Ads Across All Screens [Infographic]

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CASE STUDY

Bass Medical Group

Learn how this leading healthcare specialist provider adapted their advertising to achieve incremental website visits.

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