Healthcare & Wellness

Extend your reach using advanced TV

Effectv uses insights from first-party Comcast data and multiscreen TV to help medical professionals connect with those who need their services most.

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Comcast households, allowing you to reach audiences at scale

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average daily time spent with TV, among Comcast households

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of all TV viewing happened live in 1H 2021

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cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021

Make the right connection

Physical, mental, and emotional health continue to be a top priority for many consumers. To ensure your practice is top of mind for individuals in need of healthcare services, Effectv delivers your message to the right audience at the right time.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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A healthy media strategy

In a crowded marketplace, it’s important that your business stands out. Effectv provides a full suite of data-driven advertising solutions that allows you to engage audiences on premium content across linear TV, streaming, and video on demand.

Data does the heavy lifting

We utilize first-party Comcast data combined with trusted third-party data to segment audiences with precision.

Explore the Comcast Advantage

Target across every screen

Deliver your ad to your target audience whenever and wherever they’re watching.

Explore Audience Targeting & Multiscreen Delivery

Track results and measure success

Gain reporting metrics that show how your campaign performed and its impact on ROI.

Explore Reporting & Attribution

Key Insights

How Telehealth Advertisers Can Stand Out Research

How Telehealth Advertisers Can Stand Out

As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. We’ve compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace. Click below to download.

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Healthcare Marketing to Meet the Moment Health & Wellness

Healthcare Marketing to Meet the Moment

Learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.

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Marketing

How to Prep for Your Next Marketing Campaign in 3 Steps

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Streaming

How to Use Streaming Content in a Comprehensive Ad Campaign

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Research

U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers

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Research

Understanding Asian American Audiences and How to Reach Them

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CASE STUDY

Complete Care Health Network

Learn how this system of health centers increased site traffic and patient appointments year over year.

Download the Report