Est. adults reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
Physical, mental, and emotional health continue to be a top priority for many consumers. To ensure your practice is top of mind for individuals in need of healthcare services, Effectv delivers your message to the right audience at the right time.
Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.
In a crowded marketplace, it’s important that your business stands out. Effectv provides a full suite of data-driven advertising solutions that allows you to engage audiences on premium content across linear TV, streaming, and video on demand.
We utilize first-party Comcast data combined with trusted third-party data to segment audiences with precision.
Deliver your ad to your target audience whenever and wherever they’re watching.
Gain reporting metrics that show how your campaign performed and its impact on ROI.
“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.
Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertising reach.