Financial Services

Directly connect with likely customers

Effectv uses insights from first-party Comcast data and advanced TV targeting to seamlessly connect consumers to banks, mortgage brokers, insurance firms, and more.


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Est. adults potentially reached, enabling audience delivery at scale

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Comcast households providing data insights


average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Show up where it matters

WIth so many financial businesses in the marketplace, it’s important to make yours stand out among the consumers that matter most to you. Effectv delivers your message to the right people at the right time so you can influence them to take action.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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Build a campaign that resonates

Effectv offers a full suite of data-driven advertising solutions that connects businesses to target audiences on premium content across linear TV, streaming, and video on demand.

Informed by Comcast data

First and third-party data help segment the audiences you want to reach, based on demographics, trends, and more.

Explore the Comcast Advantage

Reach consumers with accuracy

Target your audience across every screen and deliver your message on the programs they love to watch most.

Explore Audience Targeting & Multiscreen Delivery

Track and measure results

Receive reporting metrics that show how your campaign performed and tie ROI back to media exposure.

Explore Reporting & Attribution

Key Insights

Reach in a Targeted World Video

Reach in a Targeted World

Watch Pooja Midha, GM of Effectv & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.

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Multiscreen TV: Reaching Audiences Wherever They Watch Blog

Multiscreen TV: Reaching Audiences Wherever They Watch

If an ad plays but the right audience isn’t around to see it, does it count? With abundant options when it comes to video advertising, how can marketers be sure they are getting in front of the right viewers?

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Cherry Creek Mortgage

Learn how the company achieved a 60% increase in borrower applications and 20% growth in web traffic.

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