Financial Services

Directly connect with likely customers

Effectv uses insights from first-party Comcast data and advanced TV targeting to seamlessly connect consumers to banks, mortgage brokers, insurance firms, and more.


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Est. adults reached, enabling audience delivery at scale


Comcast households providing data insights


average daily time spent with TV, among Comcast households


cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Show up where it matters

WIth so many financial businesses in the marketplace, it’s important to make yours stand out among the consumers that matter most to you. Effectv delivers your message to the right people at the right time so you can influence them to take action.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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Build a campaign that resonates

Effectv offers a full suite of data-driven advertising solutions that connects businesses to target audiences on premium content across linear TV, streaming, and video on demand.

Informed by Comcast data

First and third-party data help segment the audiences you want to reach, based on demographics, trends, and more.

Explore the Comcast Advantage

Reach consumers with accuracy

Target your audience across every screen and deliver your message on the programs they love to watch most.

Explore Audience Targeting & Multiscreen Delivery

Track and measure results

Receive reporting metrics that show how your campaign performed and tie ROI back to media exposure.

Explore Reporting & Attribution

Key Insights

The TV Viewership Report For 1H 2022 Research/Report

The TV Viewership Report For 1H 2022

Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertising reach.

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Staying On-Air: How TV Advertising Strengthens Brands During Economic Downturn Blog

Staying On-Air: How TV Advertising Strengthens Brands During Economic Downturn

During times of economic downturn, it’s critical that businesses think cautiously about how and where their spending is distributed. When economic challenges present themselves on a global scale, it’s important to recognize where your audience is and how to reach them. Whether it be through creative messaging or allocating funds to advanced TV advertising channels, continuing to invest in advertising remains a crucial component of maintaining brand awareness.

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Cherry Creek Mortgage

Learn how the company achieved a 60% increase in borrower applications and 20% growth in web traffic.

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