Financial Services

Directly connect with likely customers

Effectv uses insights from first-party Comcast data and advanced TV targeting to seamlessly connect consumers to banks, mortgage brokers, insurance firms, and more.


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Comcast households, allowing you to reach audiences at scale


average daily time spent with TV, among Comcast households


of all TV viewing happened live in 1H 2021


cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021

Show up where it matters

WIth so many financial businesses in the marketplace, it’s important to make yours stand out among the consumers that matter most to you. Effectv delivers your message to the right people at the right time so you can influence them to take action.

Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.

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Build a campaign that resonates

Effectv offers a full suite of data-driven advertising solutions that connects businesses to target audiences on premium content across linear TV, streaming, and video on demand.

Informed by Comcast data

First and third-party data help segment the audiences you want to reach, based on demographics, trends, and more.

Explore the Comcast Advantage

Reach consumers with accuracy

Target your audience across every screen and deliver your message on the programs they love to watch most.

Explore Audience Targeting & Multiscreen Delivery

Track and measure results

Receive reporting metrics that show how your campaign performed and tie ROI back to media exposure.

Explore Reporting & Attribution

Key Insights

The TV Viewership Report For 1H 2021 Research/Report

The TV Viewership Report For 1H 2021

In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.

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How to Use Streaming Content in a Comprehensive Ad Campaign Blog

How to Use Streaming Content in a Comprehensive Ad Campaign

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.

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Cherry Creek Mortgage

Learn how the company achieved a 60% increase in borrower applications and 20% growth in web traffic.

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