Effectv uses insights from first-party Comcast data and advanced TV targeting to seamlessly connect consumers to banks, mortgage brokers, insurance firms, and more.
Est. adults potentially reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
WIth so many financial businesses in the marketplace, it’s important to make yours stand out among the consumers that matter most to you. Effectv delivers your message to the right people at the right time so you can influence them to take action.
Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.
Effectv offers a full suite of data-driven advertising solutions that connects businesses to target audiences on premium content across linear TV, streaming, and video on demand.
First and third-party data help segment the audiences you want to reach, based on demographics, trends, and more.
Target your audience across every screen and deliver your message on the programs they love to watch most.
Explore Audience Targeting & Multiscreen Delivery
Receive reporting metrics that show how your campaign performed and tie ROI back to media exposure.
Research/Report
Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
Research/Report
Five years ago, The TV Viewership Report was developed to help marketers make informed TV ad buying decisions by providing a deeper look at traditional TV viewing habits. In an effort to keep up with the evolving multiscreen TV landscape, the report has grown to include streaming consumption habits and analyses of multiscreen TV ad campaigns.
CASE STUDY
Learn how the company achieved a 60% increase in borrower applications and 20% growth in web traffic.
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