Direct to Consumer

Reach millions of consumers with TV

Effectv’s linear and streaming TV solutions offer broad reach, premium inventory, and data-driven targeting to help brands connect with a wider audience.

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Comcast households, allowing you to reach audiences at scale

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average daily time spent with TV, among Comcast households

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of all TV viewing happened live in 1H 2021

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cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021

Get in front of  your audience

Linear and streaming TV commands the biggest programs that everyone is watching, making it an important platform for building awareness and increasing market share. We’ll deliver your ad to the right audience at the right time to generate results.

Latest Insights: To learn about TV’s influence in driving business outcomes for D2C brands, read our paper TV As A Growth Engine.

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Complement your digital buy with TV

Effectv combines the targeting and measurement of digital with the reach and impact of TV. WIth our data-driven advertising solutions, engage the right consumers across linear TV, streaming, and video on demand to give your brand the exposure it deserves.

Informed by data

Find the consumers most likely to become your customers by using insights from first-party Comcast data.

Explore the Comcast Advantage

Target and influence audiences

Deliver your advertising to target audiences across every screen to attract and grow your customer base.

Explore Audience Targeting & Multiscreen Delivery

Track performance, measure ROI

Understand your TV campaign’s performed and its impact on business using comprehensive reporting and attribution tools.

Explore Reporting & Attribution

Key Insights

The TV Viewership Report For 1H 2021 Research

The TV Viewership Report For 1H 2021

In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.

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U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers Research

U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers

In this mini report, learn about the diversity, buying power, purchasing behaviors, viewing habits, and advertising preferences of Hispanic consumers and audiences.

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Marketing

How to Prep for Your Next Marketing Campaign in 3 Steps

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Streaming

How to Use Streaming Content in a Comprehensive Ad Campaign

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Research

Mini Report: Reaching the Growing LGBTQ Population with Thoughtful Advertising

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Addressable

What Is Addressable Advertising and How Can It Help Boost Business?

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