Est. adults reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
Linear and streaming TV commands the biggest programs that everyone is watching, making it an important platform for building awareness and increasing market share. We’ll deliver your ad to the right audience at the right time to generate results.
Latest Insights: To learn about TV’s influence in driving business outcomes for D2C brands, read our paper TV As A Growth Engine.
Effectv combines the targeting and measurement of digital with the reach and impact of TV. WIth our data-driven advertising solutions, engage the right consumers across linear TV, streaming, and video on demand to give your brand the exposure it deserves.
Find the consumers most likely to become your customers by using insights from first-party Comcast data.
Deliver your advertising to target audiences across every screen to attract and grow your customer base.
Explore Audience Targeting & Multiscreen Delivery
Understand your TV campaign’s performed and its impact on business using comprehensive reporting and attribution tools.
Learn how DTC & Performance Marketers reach new audiences and drive brand growth with TV advertising.
Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertising reach.