Effectv’s linear and streaming TV solutions offer broad reach, premium inventory, and data-driven targeting to help brands connect with a wider audience.
Est. adults potentially reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
Linear and streaming TV commands the biggest programs that everyone is watching, making it an important platform for building awareness and increasing market share. We’ll deliver your ad to the right audience at the right time to generate results.
Latest Insights: To learn about TV’s influence in driving business outcomes for D2C brands, read our paper TV As A Growth Engine.
Effectv combines the targeting and measurement of digital with the reach and impact of TV. WIth our data-driven advertising solutions, engage the right consumers across linear TV, streaming, and video on demand to give your brand the exposure it deserves.
Find the consumers most likely to become your customers by using insights from first-party Comcast data.
Deliver your advertising to target audiences across every screen to attract and grow your customer base.
Explore Audience Targeting & Multiscreen Delivery
Understand your TV campaign’s performed and its impact on business using comprehensive reporting and attribution tools.
Research/Report
Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
Research/Report
Five years ago, The TV Viewership Report was developed to help marketers make informed TV ad buying decisions by providing a deeper look at traditional TV viewing habits. In an effort to keep up with the evolving multiscreen TV landscape, the report has grown to include streaming consumption habits and analyses of multiscreen TV ad campaigns.
We'll put you in front of the right audience at the right time to drive real results.
