Automotive Advertising

Auto Advertising –
Fueled by Data. Driven by Results

At Effectv, we’re taking auto advertising to the next level, with the goal of making every dollar count. Comcast viewership data is the fuel that has transformed car advertising into a full-funnel solution for auto marketers. Through the use of data insights, your targeted auto ads can improve results across the customer journey, from top-of-the-funnel awareness, through middle-of-the-funnel interest and consideration, to bottom-of-the-funnel intent and purchase.

Auto Intenders
Results Driven
Customer Experience

Find and Target

The biggest leap in auto advertising has been through the use and application of data insights. At Effectv, we use insights from first-party Comcast aggregate viewership data to identify true in-market auto shoppers. Not only can you target auto shoppers in different stages of the funnel, we can also deliver your auto ads with addressable advertising, so the right audience sees the right ad.

Reporting and Proof

Exposure to car ads can now be tied to tangible outcomes, including online activity. Effectv's attribution capabilities allow dealers to measure website traffic before and after a TV flight, including lift in visitors within 30 minutes of its ads airing as well as during the course of the campaign. It’s all about discovering how your offline advertising is impacting online results.

We’re Here for You

With Effectv, you have the benefit of working with a global tech company (Comcast), along with the local expertise to be a true partner. Our in-market auto and media consultants are committed to helping our auto dealerships & clients make the most of their auto advertising. They are trained to identify opportunities in the market, understand consumer behavior and use industry-leading tools to help dealers navigate today's media landscape.