Effectv uses insights from first-party Comcast data and multiscreen TV targeting to seamlessly connect auto dealerships and manufacturers to car buyers.
Est. adults reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
The way people buy cars is evolving, which makes it more important to reach consumers in a meaningful way. Through data insights, Effectv connects you with the right customers at the right place and time.
Latest Insights: In this episode of our Auto Series, we break down how to create a winning strategy in a fragmented media landscape.
Watch Now
Effectv offers a full suite of multiscreen solutions that puts you in front of your customer—whether they’re browsing for their next car or ready to make a purchase.
Identify your audience by segment, income levels, geographies, etc., then deliver your ad across linear TV, streaming, and video on demand.
Explore Audience Targeting & Multiscreen Delivery
Use reporting metrics and attribution tools to optimize marketing strategy and tie your campaign to business results.
Explore Reporting & Attribution
Create deeper connections with consumers through Auto Showroom, an interactive portal that brings your brand to life.
Explore the Auto Showroom
Infographic
TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.
Blog
Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty—especially long-term loyalty—is at a six-year low. Meanwhile, advertising strategies are not always keeping up.
CASE STUDY
Learn how this auto dealer received over 1,000 site visits within 30 minutes of their ad airing on TV.
Read More
Create a campaign that delivers results. Contact us today.
TALK TO AN EXPERT