Sports

Submitted By: Effectv Blog
March 24, 2020
With average live viewership of 91% and 115,000 hours of sports programming available on cable¹ – it goes without saying that these high-profile programming options have been a great way to put your business front-and-center during all the action. But what happens now that certain sports...
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Submitted By: Lynda Labozan
June 27, 2019
The NFL dominates sports viewing, accounting for 27% of all sports viewing on TV in 20181.
While this may not come as a surprise to many, the NFL continues to be one of the most-watched sports in America1 and the source of some of the most-watched shows on TV, period2.
In fact, NFL games accounted...
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Submitted By: Lane Olson
April 16, 2019
It’s well-established that the U.S. Women’s National Soccer Team (USWNT) is one of the most internationally decorated American teams in our nation’s history. Heading into this summer’s FIFA World Cup, the defending champions have won the popular global tournament a total of three times, are four-...
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Submitted By: Lynda Labozan
March 28, 2019
When one thinks of the most popular sports in America, golf and tennis aren’t always the first two that come to mind. But for advertisers, they should, and the reason is simple: spending power. Fans of golf and tennis are 68% more likely than the average TV viewer to have a household income of $...
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Submitted By: Brandon Foster
March 21, 2019
If there’s one thing you should know about the NBA, it’s that it’s a league of stars. Always has been. And stars are born in the NBA playoffs. LeBron James, Kobe Bryant, Michael Jordan, Magic Johnson, Larry Bird, and Kareem Abdul-Jabbar are legends because of their signature playoff performances....
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Submitted By: Jason Braff
February 5, 2019
There’s no other TV event quite like March Madness. While the Super Bowl is considered by many to be the crème de la crème of live sports, March Madness garners nearly the same level of excitement and attention over the course of three edge-of-your-seat-filled weeks. Last year, 97 million Americans...
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