Submitted By: Mark Cheney and Chris McGinnis
October 9, 2020
In a world free of global pandemics and shelter-in-place orders, September wouldn’t typically be a month considered a peak time to enjoy your favorite sports. However, unprecedented times call for unprecedented viewing.
For the first and possibly only time in the history of sports on television,...
Submitted By: Chris McGinnis
July 2, 2020
The PGA Tour was one of the first sports in the United States to resume airing live events, returning June 11th after a three-month hiatus due to the COVID-19 outbreak. For the remainder of the 2019-2020 PGA Tour, all events will be televised without spectators until further notice.
With all other...
Submitted By: Effectv Blog
March 24, 2020
With average live viewership of 91% and 115,000 hours of sports programming available on cable¹ – it goes without saying that these high-profile programming options have been a great way to put your business front-and-center during all the action. But what happens now that certain sports...
Submitted By: Lynda Labozan
June 27, 2019
The NFL dominates sports viewing, accounting for 27% of all sports viewing on TV in 20181.
While this may not come as a surprise to many, the NFL continues to be one of the most-watched sports in America1 and the source of some of the most-watched shows on TV, period2.
In fact, NFL games accounted...
Submitted By: Lane Olson
April 16, 2019
It’s well-established that the U.S. Women’s National Soccer Team (USWNT) is one of the most internationally decorated American teams in our nation’s history. Heading into this summer’s FIFA World Cup, the defending champions have won the popular global tournament a total of three times, are four-...
Submitted By: Lynda Labozan
March 28, 2019
When one thinks of the most popular sports in America, golf and tennis aren’t always the first two that come to mind. But for advertisers, they should, and the reason is simple: spending power. Fans of golf and tennis are 68% more likely than the average TV viewer to have a household income of $...
Subscribe to RSS - Sports