Effectv

Submitted By: Lisa Ahern
Tuesday, December 3, 2019 - 08:00
At Effectv, we’re always evolving and innovating. We must in order to stay ahead of the constantly-changing business of TV advertising and to continue to meet the evolving needs of our clients.
It’s why we recently changed our name and announced two new solutions that drive growth for our...
Submitted By: Maria Weaver
Tuesday, November 5, 2019 - 09:59
A lot’s changed since Comcast Spotlight launched in 2004.
The business of TV advertising has changed. The way consumers watch TV has changed. The very definition of TV has changed.
Over the years our company has evolved to include more data-driven solutions, audience-based strategies, and results-...
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Submitted By: Hank Oster
Friday, October 4, 2019 - 13:53
We believe that our work and innovation in recent months to move to a more solutions-based, data-driven approach to advertising will help our clients achieve their goals today and into the future.
That said, we are constantly looking at ways to stay ahead of the rapidly changing television...
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