Effectv Teams up with Kids in Need Foundation

Students in Baltimore; Boston; Denver; East Orange, New Jersey and Stockton, California received backpacks filled with back-to-school essentials.

NEW YORK – September 26, 2018 – This back-to-school season, Effectv, the advertising sales division of Comcast Cable, joined the Kids In Need Foundation (KINF), a nonprofit that provides free school supplies, to support local communities and donate more than 2,600 backpacks with classroom essentials to students across the country.
“Effectv’s nationwide effort with the Kids In Need Foundation is one example of how we are committed to improving our communities,” said Maria Weaver, senior vice president, global marketing, Comcast Cable Advertising. “Every child deserves a chance at a bright future. Now 2,600 children will be able to start the school year with resources to help them achieve.”
Effectv visited elementary schools in Baltimore; Boston; Denver; East Orange, New Jersey and Stockton, California to handout the backpacks filled with notebooks, folders, glue sticks, pencils, crayons, scissors and more.
“When students have the school supplies they need, our surveys show that class participation, self-esteem and interest in learning increases,” said Renay Dossman, executive director, Kids In Need Foundation. “We want to say thank you to Effectv for providing backpacks filled with supplies to so many kids this back-to-school season. Because of Effectv, more students will walk into a more equitable learning environment this year.”

About Effectv
Effectv, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-screen marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Effectv has a presence in nearly 80 markets with more than 37 million owned and represented subscribers. For more information, visit

About Kids In Need Foundation
The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. The Kids In Need Foundation, a national 501(c)(3) charitable organization founded in 1995, has distributed $1 billion in school supplies, directly benefiting 6.2 million students and 200,000 teachers annually. For more information, visit, and join us on Facebook, Twitter, and Instagram: @KidsInNeed.