Press Release

New Advertising Opportunities on X1

Effectv Introduces New Opportunities for Advertisers to Reach Their Audience on Comcast Xfinity X1

From a virtual Auto Showroom to a Career Center, Effectv offers clients new avenues to engage with consumers on the biggest screen in the home via the “Award-Winning Xfinity Voice Remote”

NEW YORK – September 29, 2021 – Effectv, the advertising sales division of Comcast Cable, today announced a series of innovative opportunities for advertisers to reach their audiences through Xfinity X1, Comcast’s flagship entertainment offering that gives Xfinity TV customers the most choices via the best aggregation platform in the industry. By creating unique destinations for brands within the X1 experience, Effectv’s advertisers will have the ability to reach millions of TV viewers across the U.S. with video and brand content. “Brands are always looking for ways to make their message stand out,” said Pooja Midha, Chief Growth Officer, Comcast Advertising. “Through Xfinity X1, we are able to offer Effectv clients the opportunity to reach their audience with rich, relevant brand content that goes beyond a simple TV commercial – an opportunity especially powerful for small businesses that may be struggling with the challenges of the COVID-19 pandemic. Now, these brands’ media investment dollars can go further with greater interactivity and impact.”

There are four key X1 destinations that will be accessible instantly through the Xfinity Voice Remote or via Xfinity on Demand where Effectv clients can buy placements. Currently, three are available and one is coming soon:


In all cases, brands have the opportunity to work with Mnemonic, Effectv’s award-winning, full service creative agency, to develop integrated campaigns for all platforms. In addition, Mnemonic recently launched MnemonicLabs, a destination showcasing their use of creative tech and innovative solutions in service of client brand messages.

“TV viewership in the U.S. continues to climb on all screens,” added Midha. “This opportunity is about expanding the power of TV even more. Brands already invest resources to create short and long-form content for social and their websites. When this content is offered on demand and coupled with an audience driven media schedule, brands further extend their reach and the impact of their video investment.”


About Effectv
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 60+ markets with nearly 35 million owned and represented subscribers. For more information, visit

Media Contact:
Meredith Fitzgerald
[email protected]