Williamson will oversee local, regional and national ad sales for the company in the Southeast, and partner with leadership to drive growth through innovative, client-centric solutions, offerings and partnerships.
NEW YORK, DECEMBER 17, 2018 – Effectv, the advertising sales division of Comcast Cable, today announced it has appointed Dawn Lee Williamson as Southeast region vice president. In this role, she oversees local, regional and national ad sales for the company in its Florida, Georgia and South Carolina markets.
Williamson, who joined the company this month, will collaborate with leadership across Comcast Spotlight to drive growth through the creation of client-centric solutions, innovative sales and marketing initiatives and new industry partnerships. She is based in Miami, Fla. and reports to Effectv Chief Revenue Officer Brendan Condon. She began her new role this month.
“Dawn is a versatile and inspiring leader with an impressive background in cultivating strong, cohesive, high-performing teams and a deep appreciation for investing in workplace culture,” Condon said. “We are excited to have Dawn join Effectv and help drive the company’s holistic and innovative approach to ad sales, strategy and integrated marketing in the Southeast region.”<
A two-time Cablefax “Most Influential Minority in Cable” honoree with more than 20 years of experience in the media industry, Williamson joins Effectv from Vice Media, where she oversaw U.S. commercial activity – spanning strategy, commercial studio and operations – as senior vice president, head of U.S. advertising sales.
While at Vice Media, she spearheaded the creation of commercial strategies through custom client solutions and agency and media partnerships that drove Vice’s value proposition in the marketplace. Standout commercial opportunities Williamson and her team helped promote include Vice Video Everywhere, the development of globally relevant programs such as Humans of the Year and insights-driven platforms such as Vice Voices.
Prior to Vice Media, Williamson oversaw all commercial activity for BBC World News TV and BBC.com in the Americas. In 2017, Williamson led the North American team in achieving strong business results and helped launch BBC Design, a vertical dedicated to fashion, art and architecture and how technology influences each of those disciplines.
Williamson has also held leadership roles at Turner Broadcasting System in the U.S. and in Latin America. While at Turner, she led the creation of a local, regional and pan-regional strategy that delivered significant revenue growth across Brazil, Argentina, Colombia, Mexico, Venezuela and Peru, as well as the pan-regional market in Miami. At Cartoon Network, she spearheaded the ad sales strategy and helped launch Adult Swim.
Williamson is a board member with the International Advertising Association (IAA) and has served as an executive sponsor for diversity and inclusion initiatives while working at Vice Media and Turner Broadcasting.
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Effectv, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-screen marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Effectv has a presence in nearly 66 markets with more than 35 million owned and represented subscribers. For more information, visit www.effectv.com.