In the News


Media Contact:
Elaine Wong, Vice President of External Communications
Phone: 917.934.1559
Email: Elaine_Wong@comcast.com

Wednesday, December 18, 2019 - 13:00

Comcast Advertising Appoints James Rooke to Lead Effectv
Rooke joins from Comcast Advertising’s FreeWheel, where he most recently spearheaded the company’s publisher-focused technology business.
In his new position, Rooke will lead the newly rebranded Effectv in its mission to become the world’s...
Monday, December 2, 2019 - 09:03
Comcast’s Effectv Appoints Keri Reisbeck As Its First Human Resources Lead
Reisbeck most recently led HR for Effectv's Sales Markets division.
Appointment follows the recent promotions and hiring of top female executives at the company and reflects Effectv’s focus and commitment to recruiting and...
Thursday, October 3, 2019 - 12:00
Perone will lead the team responsible for creating and defining the product roadmap of
new, technology supported products, capabilities and enhancements.
 
Zapata will spearhead the company’s efforts in advanced analytics, measurement,
insights, effectiveness and custom client research....
Wednesday, September 11, 2019 - 09:00

Easy-to-use interface allows advertisers to purchase TV in a similar manner to buying digital media

Affordable, one-stop solutions open up TV advertising to a new set of local advertisers and small businesses

 

Effectv, the advertising sales division of Comcast Cable, today announced...
Thursday, September 5, 2019 - 08:00

Children at elementary schools in New Jersey, Detroit, Houston, Miami, Seattle and Richmond will begin the academic year with backpacks filled with school essentials.
Jersey City, NJ – September 5, 2019 – This back to school season, The Kids In Need Foundation (KINF) has teamed up with Effectv to...
Wednesday, August 7, 2019 - 12:30
Instant IMPACT is a scalable, automated tool that allows local advertisers to track a television campaign’s impact on digital activity, including website visits. This solution measures performance of current TV campaign and provides insights to optimize for better results in the future.
 
NEW...
Wednesday, July 31, 2019 - 11:42
 
Research shows people spent an average of six hours, 25 minutes watching TV each day in Q1 2019, marking the highest daily time spent with TV over the last two years. Cable network viewing and video on demand (VOD) are driving the uptick; VOD viewing up 36% year over year.
 
NEW YORK,...
Thursday, March 7, 2019 - 09:00
 
NEW YORK – March 7, 2019 – Effectv, the advertising sales division of Comcast Cable, today released a research whitepaper entitled, “The New TV: Redefining Video for Viewers and Advertisers.” The paper explores how fundamental shifts in the TV viewing experience have opened new...
Monday, December 17, 2018 - 12:00
Williamson will oversee local, regional and national ad sales for the company in the Southeast, and partner with leadership to drive growth through innovative, client-centric solutions, offerings and partnerships.

NEW YORK, DECEMBER 17, 2018 – Effectv, the advertising sales division of Comcast...
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