In the News
Elaine Wong, Vice President of External Communications
Advertisers Can Use Data Insights to Drive Reach and Build Brands in the Current TV Landscape, New Effectv Report Finds
Research finds that TV advertisers who use an audience-based approach to targeting
have improved reach as much as 100%, without increasing budgets.
NEW YORK – June 24,...
Television Is The Medium Most Likely To Influence Voter Opinions and Decisions,
Especially in COVID-19 Environment
New Effectv research suggests candidates maximize the impact of their TV advertising by delivering their
message across screens and using addressable advertising.
New York, June...
Effectv Launches First-Ever Virtual Automotive Showroom on an MVPD
More than a dozen Tier 1 automotive brands are taking part in the free two-month preview on Xfinity X1
New York, May 26, 2020 – Effectv, the advertising sales division of Comcast Cable, today announced the launch of an industry-...
Have Had on Agency Buyers
65% of regional and local agency buyers say the pandemic has had a “large impact” on their 2020 plans, though 93% say it’s important to keep advertising.
Many buyers are experimenting with data and...
Comcast Advertising Appoints James Rooke to Lead Effectv
Rooke joins from Comcast Advertising’s FreeWheel, where he most recently spearheaded the company’s publisher-focused technology business.
In his new position, Rooke will lead the newly rebranded Effectv in its mission to become the world’s...
Reisbeck most recently led HR for Effectv's Sales Markets division.
Appointment follows the recent promotions and hiring of top female executives at the company and reflects Effectv’s focus and commitment to recruiting and...
new, technology supported products, capabilities and enhancements.
Zapata will spearhead the company’s efforts in advanced analytics, measurement,
insights, effectiveness and custom client research....
Easy-to-use interface allows advertisers to purchase TV in a similar manner to buying digital media
Affordable, one-stop solutions open up TV advertising to a new set of local advertisers and small businesses
Effectv, the advertising sales division of Comcast Cable, today announced...
Children at elementary schools in New Jersey, Detroit, Houston, Miami, Seattle and Richmond will begin the academic year with backpacks filled with school essentials.
Jersey City, NJ – September 5, 2019 – This back to school season, The Kids In Need Foundation (KINF) has teamed up with Effectv to...