In the News
Elaine Wong, Vice President of External Communications
Effectv Launches New Division to Better Serve Advertisers’
Evolving Needs for Audience Delivery within Changing TV Marketplace
Dawn Lee Williamson is named head of newly created Sales Development team.
NEW YORK – April 8, 2021 – - Today, Effectv, the advertising sales division of Comcast Cable...
EFFECTV APPOINTS JOHN BRAUER TO OVERSEE INSIGHTS AND ANALYTICS
Brauer will spearhead the company’s efforts in data science, analytics, measurement,
marketer insights and ad effectiveness research.
New York, April 1, 2021 - Effectv, the advertising sales division of Comcast Cable, today...
CABLE TV VIEWERSHIP SURPASSES 70% SHARE FOR THE FIRST TIME,
NEW EFFECTV RESEARCH FINDS
Driven by shifting viewership trends due to the pandemic, cable viewing reached 71% share in Q3 2020 for the first time.
Additionally, live cable TV drove daily viewership, accounting for 89% of daily...
COMCAST ADVERTISING APPOINTS INDUSTRY INNOVATOR
POOJA MIDHA AS CHIEF GROWTH OFFICER
In this role, Midha will oversee global marketing and lead the evolution of a strategic vision to drive growth and maximize the value of the company’s products within the changing advertising ecosystem.
Comcast RISE to Award $5 Million in Grants to BIPOC-Owned, Small Businesses
Eligible businesses in Atlanta, Chicago, Detroit, Houston and Philadelphia can apply for $10,000 grants.
Additionally, over $2 million has been awarded to more than 20 community-based organizations and diverse chambers...
Comcast Wins Four Technology & Engineering Emmy® Awards
Emmy® Awards were given for innovation and leadership in video and advertising delivery,
including ad technology developed by Effectv for affiliate partners
PHILADELPHIA – January 26, 2020 – Comcast Corporation today announced that it...
Comcast RISE Awards Over 700 Black-Owned, Small Businesses with Marketing and
Technology Resources and Makeovers
Multi-year Program Opens Eligibility to Small Businesses Owned by Black, Indigenous and People of Color
New York – November 25, 2020 – Comcast Corporation (NASDAQ: CMCSA) today...
Effectv and VAB Analyze Hundreds of New and Established Companies to
Measure TV Advertising’s Ability to Drive Outcomes at Different Brand Life Cycle Stages
The research indicates that TV can help “legitimize” younger brands, including DTC brands,
who were shown to benefit the most from...
Kids In Need Foundation Partners with Effectv to Provide School Supplies for Under-resourced Students in the Twin Cities
Teachers at underserved elementary schools in Minneapolis to receive supplies for their classrooms through Supply A Teacher program..
Minneapolis, Minn. (October 20, 2020...