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MTV is the world’s premier youth entertainment brand for P12-34. MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV2 drives culture by creating comedy, music and lifestyle entertainment for the millennial guy.

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Who's watching?

51% Age 18-34
37% Age 35-54
12% Age 55+
43% Male
57% Female
14% College Grad
27% HH Income $30K-$49,999
15% HH Income $50K-$74,999
27% HH Income $75K+
42% Home Ownership Own
56% Children in HH At least 1