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MTV is the world’s premier youth entertainment brand for P12-34. MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy, Grammy and Peabody award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.

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Who's watching?

48% Age 18-34
38% Age 35-54
14% Age 55+
40% Male
60% Female
23% College Grad
25% HH Income $30K-$49,999
16% HH Income $50K-$74,999
36% HH Income $75K+
49% Home Ownership Own
51% Children in HH At least 1