TV programs available
Networks across all platforms & devices
Of STB VOD & CTV impressions delivered to big screens
Targetable audience segments
As audiences consume content across various screens, reaching them wherever they are is key. With TV’s transformation into a full-funnel solution, advertisers can leverage data-driven strategies to target their potential customers in premium, brand-safe environments across linear TV, OTT, CTV, and VOD. This helps businesses amplify brand awareness while also making an impact on their digital campaigns. In fact, adding TV to a digital campaign can boost brand recognition by 86%.
By combining the targeting and measurement of digital with the reach and impact of TV, marketers have a greater chance at achieving success.
MediaScience, and the VAB, TV was found to provide a “halo effect” – essentially an impactDownload Now