EffecTV Logo
  • WHY US
    Audience Focus

    Reach the right audience with the right message at the right time.

    Comcast Advantage

    Utilize data from a preeminent TV distributor.

    • Reporting & Attribution
    • Networks & Programming
    • Premium Inventory
    • Case Studies
  • WHAT WE OFFER
    Audience Targeting

    Find potential customers and reach them across all screens.

    Addressable Advertising

    Reach your audience with precise, household-level targeting.

    • All Markets
    • Streaming
    • Creative Agency
    • X1 Brand Integrations
  • WHO WE SERVE
    Agencies & National Brands

    Run multiscreen campaigns that deliver audiences at scale.

    Small & Medium Businesses

    Easily advertise on TV and streaming to generate results.

    • International
    • Auto
    • Political
    • All Industries
  • INSIGHTS
    Research & Reports

    Discover analyses about audiences, data, and more.

    Videos & Webcasts

    Watch and listen to our insights in action.

    • Blog
    • Industry Councils
    • All Insights
  • COMPANY
    Media Kit

    Learn all about us and how we drive results for you.

    About Us

    Comcast Advertising combines the best of digital with the power of TV.

    • Careers
    • News & Press Releases
    • Comcast RISE
    • Contact Us
search icon call phone number
GET STARTED
  • WHY US

    WHY US

    • Audience Focus
    • Comcast Advantage
    • Reporting & Attribution
    • Networks & Programming
    • Premium Inventory
    • Case Studies
  • WHAT WE OFFER

    WHAT WE OFFER

    • Audience Targeting
    • Addressable Advertising
    • All Markets
    • Streaming
    • Creative Agency
    • X1 Brand Integrations
  • WHO WE SERVE

    WHO WE SERVE

    • Agencies & National Brands
    • Small & Medium Businesses
    • International
    • Auto
    • Political
    • All Industries
  • INSIGHTS

    INSIGHTS

    • Research & Reports
    • Videos & Webcasts
    • Blog
    • Industry Councils
    • All Insights
  • COMPANY

    COMPANY

    • Media Kit
    • About Us
    • Careers
    • News & Press Releases
    • Comcast RISE
    • Contact Us
  • Search

    Search

    Research and Reports

    Advertising for Growth: Key Strategies to Supercharge Brands

    Growth is a positive force. Ultimately, all of the marketing funnel factors that go into why brands advertise – including driving awareness, building trust, increasing sales – are designed to stimulate a brand’s growth.

    Blog

    How a Political Candidate Built Immediate Affinity and Won

    A political campaign is a microcosm of a branding effort. In a condensed period of time, the brand (a candidate) must establish awareness, determine accurate targeting, and effectively create emotional connections that resonate through a transaction – casting a ballot.

    Videos and Webcasts

    Reach in a Targeted World

    Watch Pooja Midha & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.

    Videos and Webcasts

    5 Advertising Musts for 2023, According to Marketing Leaders

    The world’s leading marketers recently listed several ‘must-do’ items to be successful in the year ahead.

    Blog

    Bridging the Gap Between Linear and Addressable TV

    Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.

    Research and Reports

    What Makes TV Ads Memorable?

    “The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.

    Blog

    Effectv and Broadway Across America Grow Hispanic Theater Audience in Boston, Expand the Effort to Other Markets

    How do you engage Hispanic audiences with live theater that takes place before, during, and long after Hispanic Heritage Month? Comcast Advertising’s Effectv division and its client Broadway Across America have done just that in Boston. And the effort is expanding to other markets as well. MediaVillage’s Simon Applebaum recently connected with Stacy Griffin, Effectv’s Northeast Sales Manager, to get the campaign details and the results so far.

    Blog

    Staying On-Air: How TV Advertising Strengthens Brands During Economic Downturn

    During times of economic downturn, it’s critical that businesses think cautiously about how and where their spending is distributed. When economic challenges present themselves on a global scale, it’s important to recognize where your audience is and how to reach them. Whether it be through creative messaging or allocating funds to advanced TV advertising channels, continuing to invest in advertising remains a crucial component of maintaining brand awareness.

    Michael Braunstein
    Videos and Webcasts

    Reaching LGBTQ+ Audiences and Fostering Inclusion

    Watch a video interview featuring Michael Braunstein, Director, Advanced TV at Effectv, for a conversation on risk vs. reward and how brands can genuinely reach LGBTQ+ consumers.

    Blog

    What do Car Buyers Want from Automotive Ads? Survey Says…

    Advertising creative can heavily influence or even determine car buyers' perceptions of automotive brands. To help auto marketers gain a clearer picture of how consumers respond to various creative ads, Effectv commissioned a survey.

    • First
    • 1
    • 2
    • 3
    • 4
    • Last
    Subscribe to our content

    Stay up to date on the latest insights, events, and resources

    Thank you for subscribing!

    Follow us:

    Call us: 1 (888) 877-9799

    COMPANY
    • About
    • Careers
    • Leadership
    • News & Press Releases
    • Office Locations
    • Contact Us
    • Site Map
    RESOURCES
    • Manage Communications
    • Comcast Ad Delivery
    • Media Kit
    • Pay My Bill
    PARTNERS
    • FreeWheel
    • Comcast Business
    • Xfinity.com
    • Ampersand
    • Industry Councils
    LEGAL
    • Privacy Policy
    • Your Privacy Choices
    • Web Terms of Service
    • Advertiser Terms & Conditions
    • Production Terms & Conditions
    • Ad Content Guidelines
    • CA Notice at Collection

    © 2025 Comcast Advertising. All rights reserved.

    Speak with an advertising expert directly
    1 (888) 877-9799