Sports Advertising

Sports is unmatched in its ability to offer you both broad and targeted reach. Effectv has your ticket to reach sports enthusiasts who will be tuning in to all of the action. Make the right play for your potential audience with Effectv’s advertising offerings which unite the prestige of TV with cutting-edge technology, giving you a branding platform that puts your message in front of your potential customers efficiently and effectively.

Live sports all year long

Sports enthusiasts are more ready than ever to watch. Now is the perfect time to align your business with the most thrilling, action-packed sports on TV. Contact us or your Effectv representative to advertise now.

By the Numbers:
Sports Win Big on TV

Sports is a powerhouse genre that attracts audiences.


of sports on cable is watched LIVE 1


of all sports programming aired on cable 2


of the top 100 cable telecasts were sports 3


of all sports-related viewing on cable was sports news/commentary 3

Source: 1. Nielsen National TV View. Calendar year 2019. Sports Events rating comparison of Live and Live+7. 2. Nielsen NPOWER, CY 2019, ALL SN-SE-SC-SA Program Types. Based on total duration of programming. 3. Nielsen NPOWER. A25-54. Top Highest-Rated Telecasts in 2019. Comcast households.

Find Sport Superfans

Sports fans are loyal TV viewers. So as some sports seasons come to an end, fans don’t stop watching TV. With the Effectv Sports Matrix, find all the other sports your audience watches to reach them successfully.

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Professional golfer swinging a club Golf Majors

Golf continues to attract affluent, engaged sports fans - and the excitement is just beginning! Check out this infographic that shows the engaged audiences watching golf programming, as well as the exciting events where Effectv has you covered.

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NFL Football players going out onto the field NFL Football

The NFL delivers the highest ratings on the greatest stage in sports. And it’s not just about our hometown teams--it’s about watching all the games and all the expert analysis leading up to the games. Click below to see who's watching.

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Sports fans watching sports on TV The Sports Replay

Sports is unmatched in its ability to offer you both broad and targeted reach. But let's dig into the details. We looked into how sports programming performed for all of 2021 using Comcast aggregated first-party viewership data and ad exposure data to create this new infographic: The Sports Replay.

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