Sports enthusiasts are more ready than ever to watch. Now is the perfect time to align your business with the most thrilling, action-packed sports on TV. Contact us or your Effectv representative to advertise now.
Sports is a powerhouse genre that attracts audiences.
of sports on cable is watched LIVE 1
of all sports programming aired on cable 2
of the top 100 cable telecasts were sports 3
of all sports-related viewing on cable was sports news/commentary 3
Source: 1. Nielsen National TV View. Calendar year 2019. Sports Events rating comparison of Live and Live+7. 2. Nielsen NPOWER, CY 2019, ALL SN-SE-SC-SA Program Types. Based on total duration of programming. 3. Nielsen NPOWER. A25-54. Top Highest-Rated Telecasts in 2019. Comcast households.
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