Travel & Tourism

Tennessee Valley Railroad Museum


Fall brings many options for family entertainment, and the Tennessee Valley Railroad Museum in Chattanooga, TN, wanted to connect with parents over age 35 looking for a unique experience. The railroad had a short time frame to promote and boost sales for its November events, and chose multi-screen advertising from Effectv to engage its target audience.


The museum focused its campaign on two zones in the Knoxville market where there was a significant amount of entertainment spending. With a limited window of opportunity to reach the most viewers, the TV potion of the plan included networks that were especially strong in the fall, like AMC and ESPN – think Walking Dead and football – as well as History and FOX News, consistently strong performers with the 35+ audience in the market.


It was definitely “all aboard” thanks to multi-screen advertising, as the Tennessee Valley Railroad Museum’s autumn adventure was sold out before its advertising schedule was complete.