One of the best ways to keep up with the demands of the global economy is to have a strong basis in science, technology, engineering, and math – or STEM. Metropolitan Nashville Public Schools, which operates a number of STEM magnet schools, wanted to reach parents and students near those schools and offer an opportunity to learn more about what STEM schools had to offer.
The district worked with Effectv to deliver an advertising and awareness campaign to a distinct set of ZIP codes. Geographically targeted television advertising reached viewers on networks like ABC Family, Nickelodeon, and Lifetime.
The school district achieved its objective of engaging with residents in the neighborhoods around the STEM magnet schools.