With a goal of engaging and interacting with prospective car buyers across multiple screens, Future Nissan of Folsom and Roseville, CA, worked with Effectv to create a campaign to generate leads and increase sales. In particular, the dealership was focusing on current and potential customers of a competing manufacturer in the Sacramento market.
Future Nissan’s television advertising centered on networks heavily watched by their target audience, including A&E, Discovery, FX, TBS and TNT. To increase brand and message recall, including the current incentives available, the dealership utilized its television commercials within in-banner video advertising on Xfinity.com. In addition to the commercials, the dealerships’ digital advertising included direct links to view new and used car inventories, to learn more about parts and service options and to access driving directions.
With a multi-screen advertising strategy in place, Future Nissan of Folsom raced to a 56.6% year-over-year sales increase, while Future Nissan of Roseville notched a 14.5% year-over-year sales increase.