OVERVIEW:
With a goal of engaging and interacting with prospective car buyers across multiple screens, Future Nissan of Folsom and Roseville, CA, worked with Effectv to create a campaign to generate leads and increase sales. In particular, the dealership was focusing on current and potential customers of a competing manufacturer in the Sacramento market.
STRATEGY:
Future Nissan’s television advertising sought to increase brand and message recall, including the current incentives available. It centered on networks heavily watched by its target audience, including A&E, Discovery, FX, TBS, and TNT.
SUCCESS:
Future Nissan of Folsom raced to a 56.6% year-over-year sales increase, while Future Nissan of Roseville notched a 14.5% year-over-year sales increase.