Future Nissan of Folsom & Roseville


With a goal of engaging and interacting with prospective car buyers across multiple screens, Future Nissan of Folsom and Roseville, CA, worked with Effectv to create a campaign to generate leads and increase sales. In particular, the dealership was focusing on current and potential customers of a competing manufacturer in the Sacramento market.


Future Nissan’s television advertising sought to increase brand and message recall, including the current incentives available. It centered on networks heavily watched by its target audience, including A&E, Discovery, FX, TBS, and TNT.


Future Nissan of Folsom raced to a 56.6% year-over-year sales increase, while Future Nissan of Roseville notched a 14.5% year-over-year sales increase.