back
Home Services

COIT Cleaning and Restoration

OVERVIEW:

COIT Cleaning and Restoration is a service franchise business that has been serving consumers for 70+ years and has a presence in more than 106 markets nationwide. Having run national TV campaigns since the 1980s, COIT began implementing a local approach to its marketing strategy in 2018 to support its franchisees in select markets, including Houston. The company’s goal was to increase the number of service calls, revenue per job, and website traffic in the areas near franchise locations.

STRATEGY:

Effectv’s Houston team worked with COIT to develop and consistently optimize an advertising plan focused on reaching affluent homeowners in the local geographic areas that were important to this franchise location.

SUCCESS:

COIT Cleaning and Restoration’s Houston ad campaign with Effectv led to compelling results. Our team measured website traffic changes tied to key campaign periods and geographies for COIT. We found that: