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COIT Cleaning and Restoration


COIT Cleaning and Restoration is a service franchise business that has been serving consumers for 70+ years and has a presence in more than 106 markets nationwide. Having run national TV campaigns since the 1980s, COIT began implementing a local approach to its marketing strategy in 2018 to support its franchisees in select markets, including Houston. The company’s goal was to increase the number of service calls, revenue per job, and website traffic in the areas near franchise locations.


Effectv’s Houston team worked with COIT to develop and consistently optimize an advertising plan focused on reaching affluent homeowners in the local geographic areas that were important to this franchise location.


COIT Cleaning and Restoration’s Houston ad campaign with Effectv led to compelling results. Our team measured website traffic changes tied to key campaign periods and geographies for COIT. We found that:

COIT’s Cleaning and Restoration Houston franchise team has been recognized as ‘Division of the Year’ two years in a row (2020 and 2021). The team also recorded the highest average revenue per job, 152% greater than the average cost per job across all COIT locations nationally. The Houston franchise team attributes this success in part to the partnership with Effectv.

“In today’s technological world, we use data to drive many of our decisions,” said COIT’s VP of Marketing. “Partnering with Effectv has not only improved our financial performance, but we have built a strong working relationship with our Account Executive and the team. It doesn’t feel like a vendor relationship. The entire group truly cares about our business and wants to see us be successful and it shows in the results that we are receiving.”