Broadway In Boston is Boston’s leading theatrical presenter and producer of Broadway since 1984. Since its founding, 6 million theatergoers have experienced more than 300 Broadway In Boston productions.
Broadway In Boston, part of the Broadway Across America network, has been an Effectv advertiser for a number of years. The theater company’s annual goal is to drive ticket sales and attendance to its stage productions that tour the Boston market. Each show has a different budget, managing partners, and unique target audience segments.
The company’s buying strategy has evolved into a creative partnership with Effectv that uses a data-centric approach to target the right audiences for each production. Broadway In Boston relies on the power of live TV with a healthy mix of Effectv streaming.
The client has been pleased with the results of the various individual campaigns and continues to partner with Effectv. The Director of Marketing stated, “Effectv’s multi-platform and data-driven opportunities allow us to reach target audiences efficiently and impactfully, as well as help us to maximize both sales revenue and brand visibility.”
Effectv’s multi-platform and data-driven opportunities allow us to reach target audiences efficiently and impactfully, as well as help us to maximize both sales revenue and brand visibility.
–Andrew Darcey, Director of Marketing Broadway In Boston