OVERVIEW:
After being in an accident, some customers feel intimated about choosing an auto body shop. As a local, female-owned business, Bertolli’s Auto Body of San Rafael, CA, feels it’s especially important for women to feel comfortable coming to a body shop without that feeling of intimidation.
STRATEGY:
As a long-time advertiser on cable television, Bertolli’s Auto Body has taken advantage of cable’s wide array of high-profile programming, including live sports, on many different networks. With regular adjustments, Effectv’s account team ensures Bertolli’s advertising airs on the right programs to maintain high frequency.
SUCCESS:
The shop’s estimating business increased 20%, including repeat, referral, and new business.