Bertolli’s Auto Body


After being in an accident, some customers feel intimated about choosing an auto body shop. As a local, female-owned business, Bertolli’s Auto Body of San Rafael, CA, feels it’s especially important for women to feel comfortable coming to a body shop without that feeling of intimidation.


As a long-time advertiser on cable television, Bertolli’s Auto Body has taken advantage of cable’s wide array of high-profile programming, including live sports, on many different networks. With regular adjustments, Effectv’s account team ensures Bertolli’s advertising airs on the right programs to maintain high frequency.


The shop’s estimating business increased 20%, including repeat, referral, and new business.