Watch and/or listen to our insights in action.
Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.
In episode 5 of the “All Advertising is Local” video series advertising experts offer their insights into the importance of over-the-top (OTT) television services in today’s viewing landscape.
As U.S. states begin lifting pandemic-related restrictions, brands are making more regionally-targeted video buys. Learn more about the power and potential of local TV in this blog post with accompanying video and report from TV[R]EV.
Learn how to optimize and effectively communicate with car buyers by watching a CBT News interview featuring Kevin Bacon, Auto Digital Director at Effectv & Ryan Dooley, Owner of Dooley Advertising.
As consumers continue to watch content across multiple platforms, auto advertisers must find a way to connect with their target audiences efficiently. In this video and blog, learn how to craft a marketing strategy that delivers reach and engagement.
With the ups and downs of 2020, it’s no surprise that viewers tuned into the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.
Beet.TV hosted a leadership series presented by Effectv in partnership with the VAB. Learn how advertisers are pivoting their strategies to reach sports fans this year.
Learn what inspired the Data Builds Brands whitepaper and how advertisers can use data insights to drive reach and build brands in the current TV landscape.
LGBTQ+ Pride celebrations worldwide felt different, for many reasons. Learn how brands can approach representation in meaningful ways and authentically reach and engage LGBTQ+ audiences.
Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? Learn how top brands and agencies are navigating being both vocal and culturally aware.