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In the latest issue, cable TV saw its highest share of time spent—compared to previous quarters of recorded data—with 71% of time spent being with cable. Get the latest viewership data and insights from the second half of 2020.
In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.
Highlighting Q1 2020 viewership data, this report provides an ongoing benchmark to help marketers use TV’s reach and precision to be more effective in delivering results.
The first in the three-part series, this study produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.
In the final paper in the three-part research series, Effectv and VAB analyze hundreds of new and established companies to measure TV advertising’s ability to drive outcomes at different brand life cycle stages.
The second in the three-part series, this study produced with MediaScience, shows advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only.
TV is the ultimate marketing vehicle for brands to convey their identity, appeal and unique position in the marketplace. Check out an infographic to learn the seven reasons brands are accelerating their path to TV and more.
Auto industry retailers and marketers are adjusting to a “new normal” that’s here to stay, transforming the industry and the way cars are bought and sold. Discover learnings coming out of last year
Women make up a powerful consumer group, controlling most purchase decisions and showing loyalty to brands they trust. In this mini report, we provide insights into this important audience and how to reach them with strategic TV ad campaigns.
A growing number of U.S. adults identify as LGBTQ, leading to significant and increasing buying power. By delivering thoughtful messaging on the right platforms, brands can win their business.