Read all the latest Effectv news to learn how we're helping advertisers grow.
Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the games for an average of 9.25 hours per household.
Effectv’s analysis of viewership trends from Thanksgiving to Christmas shows that nearly all households get into the holiday spirit, with 92% tuning into holiday programming.
Analysis across 165K campaigns found a 6% increase in campaign reach for every five networks added until this sweet spot is reached.
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven audience delivery company.
New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience.
The agreement offers Effectv’s advertiser clients choice in their selection of a measurement currency platform.