Political campaigns have a sense of immediacy unique to themselves. They are brands designed to create powerful connections in a short time frame and one thing is clear: spending every dollar wisely is crucial.
Can advertising through the summer increase your market advantage? Discover the competitive benefits of staying on air & capturing audience attention.
With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?
As much as the digital revolution has transformed entertainment, the engaging, lean-back, in-home experience of watching your favorite shows and movies on a big screen still holds a lot of sway. But “TV” is now multiscreen, delivering premium video programming from a wide range of sources: linear and on-demand channels, subscription streaming platforms, free streaming channels, internet video, and on and on.
The notion that “cable is dead,” couldn’t be farther from the truth, especially for political campaigns. Learn more about TV advertising’s impact on election outcomes.
Automotive industry experts share their thoughts and opinions about how the industry got where it is today, and how it’s likely to change in 2022 and beyond.
The Asian American and Pacific Islander (AAPI) population makes up a growing voter segment. In this report, we'll delve into demographics, review voting trends, discuss successful outreach strategies, and look at TV viewing habits.
Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...
In the final paper in the three-part research series, Effectv and VAB analyze hundreds of new and established companies to measure TV advertising’s ability to drive outcomes at different brand life cycle stages.
As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. We’ve compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace. Click below to download.