A Comcast Advertising report explores how cross-screen TV advertisers and marketers are approaching measurement this year. Delve into the survey findings in a blog by Heather Coghill, Sr. Director of Audience Insights at Effectv.
There are numerous challenges affecting the automotive industry across tiers, however there are many opportunities and strategies auto marketers can implement today.
Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming a hot commodity as commuters moved away from public transport options. What’s more?
Effectv has been named a winner of a 2020 Technology & Engineering Emmy Award recognizing our work and leadership in the industry.