Research and Insights

Submitted By: Chris McGinnis and Lee Singletary
February 5, 2020
Television was first introduced in the late 1920s and, since then, has evolved to mean much more than the single screen that brought the family together after dinner to watch a handful of shows. Today, TV means different things to different people. 
For some, TV is the big screen in the room...
Submitted By: Lee Singletary
December 9, 2019
As Effectv hosted its brand relaunch at the famed Studio 8H in New York City, the Effectv Automotive Advisory Council (AAC) gathered for its fourth meeting. The advocacy group, which focuses on cultivating best practices and uncovering new solutions and innovations in advanced advertising for the...
Submitted By: Lee Singletary
November 12, 2019
In “Advertising Strategies from Political Experts,” the latest installment of the custom video series presented by Ad Age Studio 30 in partnership with Effectv, media professionals—including Chuck Todd, moderator and host of NBC News’ “Meet the Press,” and Charlie Cook, editor and publisher of The...
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