Products and Solutions

Submitted By: Kat Pilnick
January 22, 2020
Brand safety is an ongoing concern for today’s advertisers, with 60% of marketers saying it’s a serious problem for their advertising efforts.
Behind these concerns is a proliferation of disreputable websites and content – nearly 10% of digital ad impressions are surrounded by unsuitable content –...
Submitted By: Jared Solow and Joe Alesi
January 16, 2020

 
We’re all different. Different strokes for different folks, right?
Brands have a general idea of who their target audiences are, but members of those audiences will intrinsically have different and unique needs and wants. While two different people could use an advertiser’s products, they...
Submitted By: Lisa Ahern
December 3, 2019
At Effectv, we’re always evolving and innovating. We must in order to stay ahead of the constantly-changing business of TV advertising and to continue to meet the evolving needs of our clients.
It’s why we recently changed our name and announced two new solutions that drive growth for our...
Submitted By: Maria Weaver
November 5, 2019
A lot’s changed since Comcast Spotlight launched in 2004.
The business of TV advertising has changed. The way consumers watch TV has changed. The very definition of TV has changed.
Over the years our company has evolved to include more data-driven solutions, audience-based strategies, and results-...
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