Instant Impact

Submitted By: Lee Singletary
Thursday, October 3, 2019 - 11:00
In “Putting Viewership Data to Work for TV Campaigns,” the latest installment of “All Advertising Is Local,” the custom video series presented by Ad Age Studio 30 in partnership with Effectv, we interviewed marketing experts to learn more about how advertisers can use viewership insights to reach...
Submitted By: Melissa Hutter
Wednesday, August 7, 2019 - 12:27
Instant IMPACT—Effectv's recently launched attribution solution – allows local cable TV advertisers to measure lower-funnel activity, bringing greater accountability to local TV advertising and ultimately allowing Effecrv clients to help drive online purchases.
So how does it work?
By placing a tag...
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