Data Driven Decisions

Submitted By: Lisa Ahern
Tuesday, December 3, 2019 - 08:00
At Effectv, we’re always evolving and innovating. We must in order to stay ahead of the constantly-changing business of TV advertising and to continue to meet the evolving needs of our clients.
It’s why we recently changed our name and announced two new solutions that drive growth for our...
Submitted By: Effectv Blog
Tuesday, August 20, 2019 - 08:14
Entertainment choices have never been greater. We estimate it would take a viewer a whole year of 24/7 TV watching to see all of the original programming produced in 2018.  And with other viewing channels like SVOD services investing more heavily in original content, this trend shows no sign...
Submitted By: Benjamin Pollack
Wednesday, May 15, 2019 - 09:22
When you’re unsure of the best way to promote your business, it can be tempting to do as much marketing as possible and hope for the best. You may pursue a media mix that includes platforms like social media, banner ads, print, radio, TV, and more.
Although this “spray and pray” marketing strategy...
Submitted By: Kat Pilnick
Thursday, March 14, 2019 - 16:24
As millennials get older and generation Z comes of age, many automotive marketers are still figuring out the best ways to reach these younger generations, but a thoughtful strategy can help you deliver messages that resonate with in-market buyers  Follow these tips to reach younger audiences...
Submitted By: Effectv Blog
Thursday, March 7, 2019 - 11:36
We’re thrilled to release a new white paper today that the research team and I have been working on for several months.
It’s called The New TV, and it represents an important step forward for our company, and, in turn, for our clients. We are seeking to rewrite the rules for achieving optimal...
Submitted By: Lee Singletary
Thursday, October 11, 2018 - 15:50
By Heather Coghill
National advertisers are accustomed to broad reach strategies to promote their brands, new products, or services to audiences everywhere. But are they effectively reaching those audiences? It's a question marketers ask themselves regularly in order to justify budget and determine...
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