Automotive Advertising

Submitted By: Lee Singletary
Monday, December 9, 2019 - 13:22

As Effectv hosted its brand relaunch at the famed Studio 8H in New York City, the Effectv Automotive Advisory Council (AAC) gathered for its fourth meeting. The advocacy group, which focuses on cultivating best practices and uncovering new solutions and innovations in advanced advertising...
Submitted By: Todd Hauser
Friday, June 14, 2019 - 08:52
We are growing our Automotive Sales team, and the reason is simple: opportunity.
In this New TV landscape, consumers have more viewing options on more screens than ever before, posing new challenges for local auto marketers to reach their desired audience.
But the same factors in fueling this...
Submitted By: Russ Hallauer
Thursday, April 4, 2019 - 11:26

“Rock 'n' roll was born in an automobile and given its sound by the road.” – The New York Times
Cars and music just belong together. Just as people can have an emotional bond with certain music, the same can be said with their cars. From Bob Seger’s “Like a Rock” in Chevrolet commercials in the...
Submitted By: Kat Pilnick
Thursday, March 14, 2019 - 16:24
As millennials get older and generation Z comes of age, many automotive marketers are still figuring out the best ways to reach these younger generations, but a thoughtful strategy can help you deliver messages that resonate with in-market buyers  Follow these tips to reach younger audiences...
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