Advertising Trends

Submitted By: Effectv Blog
Monday, October 14, 2019 - 14:47
The following is a Q&A with Effectv Account Executive Kelsey Clements, who graduated from the company’s Associate Account Executive (AAE) Program this past June.
To apply for a limited amount of openings for the 2020 class, click here.


What attracted you to the AAE program?
I liked that I...
Submitted By: Kat Pilnick
Wednesday, November 21, 2018 - 12:43
Today is World Television Day, a day to reflect on the global power of TV and recognize its impact on viewers. To celebrate, we examined the rising emphasis on all types of video content and what trends we expect to see in the year ahead. Here are our top five predictions for video in 2019:
1....
Submitted By: Kat Pilnick
Friday, July 13, 2018 - 07:33
Consumers’ media preferences have changed drastically in recent years, but many advertisers have been slow to adapt. Businesses with misconceptions about ad trends may not see the value in modernizing their tactics, which can lead them to keep their focus on traditional media outlets.
But brands...
Submitted By: Melissa Sautter and Robin Tam
Monday, April 30, 2018 - 10:45
The way people are consuming content is shifting.  Gone are the days of families gathering around the TV watching the Friday night lineup. Today, audiences are watching premium programming across a multitude of devices and at any given time - with nearly 60% of all viewing occurring...
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