Submitted By: Buck Cram
August 18, 2020
TV has a proven effect on election outcomes. But TV has changed. In addition to traditional viewing via cable and satellite, over-the-top (OTT) streaming services are now a popular and growing media type. Together, TV and OTT offer full-funnel outreach capabilities and are important components of a...
Submitted By: Melissa Hutter and James Rothwell
July 8, 2020
The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement. With consumers spending more time at home, we have seen an increase in TV viewership throughout the day compared to the same time last year. Despite the pause...