Addressable TV

Submitted By: Chris McGinnis and Lee Singletary
February 5, 2020
Television was first introduced in the late 1920s and, since then, has evolved to mean much more than the single screen that brought the family together after dinner to watch a handful of shows. Today, TV means different things to different people. 
For some, TV is the big screen in the room...
Submitted By: Jared Solow and Joe Alesi
January 16, 2020

 
We’re all different. Different strokes for different folks, right?
Brands have a general idea of who their target audiences are, but members of those audiences will intrinsically have different and unique needs and wants. While two different people could use an advertiser’s products, they...
Submitted By: Lisa Ahern
December 3, 2019
At Effectv, we’re always evolving and innovating. We must in order to stay ahead of the constantly-changing business of TV advertising and to continue to meet the evolving needs of our clients.
It’s why we recently changed our name and announced two new solutions that drive growth for our...
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