Phillips Building Supply

OVERVIEW:

Stocking new items to keep pace with customer needs is certainly part of a successful retail strategy, but it's just as important to let your customers know about those new items. That's where Comcast Spotlight was able to help Phillips Building Supply of Laurel, MS. The store was stocking new hunting equipment and wanted to ensure Hattiesburg area customers knew they didn't need to travel a long distance to pick up essential supplies.

STRATEGY:

With an audience of hunters - a predominantly male demographic - in mind, Outdoor Channel, ESPN2, A&E and FOX News were natural fits for TV advertising. Complementing that TV strategy was a digital marketing component, with banner advertisements on FOXNews.com, aligning with the commercials that aired on the TV network and further engaging the target audience.

SUCCESS:

Thanks to multi-screen advertising, Phillips Building Supply’s hunting department sales increased by 25%.

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