OVERVIEW:
Murray’s Parts City is a local, family owned and operated auto parts store in Walled Lake, Michigan. With increased competition from national chain stores nearby, Murray’s needs to stay current in the marketplace with product specials and promotions all year long.
AD STRATEGY:
The Mnemonic team made monthly ad revisions so Murray’s could highlight and promote specific products and services. This gave Murray’s the flexibility to run the most relevant message. Murray’s ran customer testimonial spots when it wanted a more community-oriented vibe and more specific creative to promote the latest sales. Whatever the situation, Mnemonic was always able to make the creative change.
RESULT:
With the owner being the face of the commercial, Murray’s was able to better establish itself as a local community store. The ad campaigns were successful, with the client noting that the commercials brought in both current and existing customers to check out Murray’s selection of products.